SEN launches new Bendigo radio station

SPORTS Entertainment Network, better known as SEN, has announced it’s launching a new broadcast radio station in the region, SENTrack Bendigo 87.8FM, next year.

The station will be the first-ever racing and sports channel dedicated to Bendigo as part of SEN’s further push in regional Australia.

The format will include SEN’s entertaining chasing, pacing and racing content and sporting analysis in a 24 hours a day, seven days a week.

Listeners can cheer along with the SENTrack team, with the likes of Gareth Hall, Cam Luke, Campbell Brown and David’ Taggs’ Taggart providing an entertaining approach with tips, analysis and news for all the racing action.

In addition, the news station will feature the popular and the agenda-setting SEN Breakfast program featuring Gary Lyon, Tim Watson, Nathan Buckley, Kane Cornes and David King.

The arrival of SENTrack Bendigo 87.8FM sees SEN deepen its connection to the region that also includes ownership of the two-time WNBL Champions, the Bendigo Spirit, who are currently enjoying an undefeated season.

Listeners were previously available to stream SEN content via the digital channel SEN Bendigo and syndicated programming such as AFL Nation and Sportsday through local Radio KLFM.

SEN will continue to provide those programs to KLFM, along with Off The Bench and This Is Your Journey.

SEN Chief Executive Craig Hutchison said he was thrilled to bring more racing and sport content to the Bendigo airwaves.

“Regional communities are in our DNA, and we’re excited to bring our SEN brand of chasing, pacing and racing, along with other sports content to the 87.8 FM dial,” he said.

“There is a rich history of sport in Bendigo.

The region has produced Brownlow Medallists, Baggy Green legends, NBA Draft Picks, and Olympians.

“We look forward to playing our role in fostering racing and sports interest and participation in the region for many years to come.”

SENTrack Bendigo 87.8FM will launch in early 2023.