Pantone announce Colour of the Year 2023

December 24, 2022 BY

The Pantone Colour of the Year is… dun dun dun... Viva Magenta!

Pantone has announced Colour of the Year 2023 and it’s a gloriously rich and vibrant red.

Viva Magenta is powerful and empowering.

It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint.

An electrifying, and a boundary-less shade that is manifesting as a stand-out statement.


What is Pantone Colour of the Year?

The program began in 1999 when American-based Pantone Color Institute created discussion around colour and its relationship between global culture and events.

Colour influences every aspect of our lives whether we are aware of it or not.

Colour psychology suggests that colour can evoke certain feelings and emotions as well as impact our mental and physical wellbeing.

When we use these colours in our interiors they can have a significant effect on the atmosphere and ambiance inside our homes, and beyond.

Soft furnishings are a simple and affordable way to introduce colour trends into every room in your home.

What does Viva Magenta represent?

It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.

Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Viva Magenta is powerful and empowering and welcomes anyone and everyone with the same verve for life and rebellious spirit.

It is audacious, inclusive and full of wit. As we balance our digital and physical lives, we continue to grow our appreciation for the natural world.


Viva Magenta in your home

Soft furnishings are a simple and affordable way to introduce colour trends into every room in your home.

Cushions and throws, and smaller decor items such as vases and flowers, can be used to incorporate colour and pattern.

Another way to bring Viva Magenta into your home is through window furnishings.

Having a pop of Viva Magenta colour here and there means that it won’t become overwhelming.

You can enjoy the uplifting burst of colour the way you would with a piece of beautiful artwork.