The numbers behind the growing popularity of the Super Bowl

THE NFL Super Bowl is gaining plenty of traction in Australia.

The Kansas City Chiefs’ win over the Philadelphia Eagles last week was watched by 329,000 viewers across Australia, according to Media Week.

But it was live audiences at venues which took an upturn with The Sporting Globe welcoming more than 20,000 guests through their venues nationwide.

The Sporting Globe CEO James Sinclair spoke to Dwayne Russell on SEN about how the popularity of the Super Bowl has increased since the very first venue was opened in 2010.

“It’s grown year on year since we started The Sporting Globe in 2010 in Geelong,” Sinclair said on SEN’s Dwayne’s World.

“Every year we’ve seen increased interest and obviously this year we had two Aussies playing [Jordan Mailata and Arryn Siposs] and it was just a really special event.

“It’s been growing particularly with the younger demographic. The NFL believe there are over one million followers of the sport here in Australia and half of them are under 30.

“We’re really seeing in that younger demographic a real love of some of those American sports. They know the game well.

“It’s a bit change from back in 2010 when the first Sporting Globe pub I had in Geelong I remember having to pay the local rugby club to come and watch the Super Bowl.

“Now, come Monday, we had 20,000 people through across our venues nationally.”

Sinclair revealed some of the consumption numbers which highlight how much the Super Bowl is growing in Australia and its venues.

At his venues there were more than 20,000 guests going through doors of The Sporting Globe venues around Australia.

Meanwhile, more then 40,000 buffalo wings were consumed – the most wings The Sporting Globe has sold in a day and over 25,000 Coors beers were consumed – which was the most sold in a single day in Australia.

– BY SEN