Bendigo the best place for women in business, Laura says

WHEN Laura Patterson moved to Bendigo more than 20 years ago, the commute back to Melbourne for work was a trial.

After two years with the Department of Defence in Bourke Street, she realised it was time to bite the bullet and make Bendigo home.

What followed was two decades of Bendigo-based business, beginning with a short time at Bendigo Bank before Laura launched her first business, Wordsmith LDP, which focused on marketing and communications.

“Bendigo is absolutely the best place for women in business,” Laura says. “There is access to opportunity, huge levels of support and a ‘have a crack’ attitude that’s really entrepreneurial.”

It’s also extremely inclusive, with Laura having undertaken work in a wide variety of industries – perhaps most surprisingly as a licensed firearms dealer.

“I did want to grow up to be a ballerina, but here I am, working with the team at Smiths Outdoors and having an absolute blast,” Laura says.

“The best part is obviously how closely I get to work with my husband, and we share the view that is: people are coming into our store to say ‘G’day’ – we should make it the best part of their day.”

Smiths Outdoors opened 10 years ago and has become a strength for Bendigo’s farmers, hunters and shooters, who rely on the business for critical equipment. It is also growing in popularity with lovers of the outdoors.

“We now have a great range of shoes, sleeping systems and cooking equipment, which means anyone who likes being outside can find what they need at Smiths,” Laura says.

The agility of the business is at the centre of its growth.

“We decided years ago not to go into competition with ourselves by having on online store,” Laura says.

“We pour all of our resources into the store so when people come in, they’re not just kicking tyres, they’re getting the right fit for the job.

“And we’re huge supporters of local advertising – we run newspaper ads for our special events, we have a clean and simple socials strategy, and we love radio ads for the relationship they help us build with our customers.

“My number one tip for women in business would be advertise – and advertise well. There are heaps of creative businesses in Bendigo that can help you get your message through.”