{"id":101228,"date":"2025-10-12T04:00:00","date_gmt":"2025-10-11T17:00:00","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/mcivortimes\/?p=101228"},"modified":"2025-10-08T22:11:28","modified_gmt":"2025-10-08T11:11:28","slug":"from-the-desk-of-roland-rocchiccioli-45","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/mcivortimes\/living\/from-the-desk-of-roland-rocchiccioli-45\/","title":{"rendered":"From the desk of Roland Rocchiccioli"},"content":{"rendered":"<p><strong>HAVE we taken leave of our senses? The international hoo-hah surrounding the American Eagle jeans television commercial is too ridiculous. The object of the campaign was to sell jeans \u2014 nothing more, nor less.<\/strong><\/p>\n<p>It has nothing to do with eugenics and Nazi propaganda, and everything to do with increasing the profit margin. Simplistically, that is how advertising works.<\/p>\n<p>The American Eagle jeans campaign features the American actress and producer, Sydney Sweeney. Illogically, one critic declared: &#8220;A blonde-haired, blue-eyed, white woman is talking about her genes. Like, that is Nazi propaganda.&#8221; However, despite the backlash, polling data suggests most Americans are more sensibly pragmatic. The Economist\/YouGov survey found only 12% of respondents deemed the campaign offensive. Of those polled, 39% found the concept clever; 40% deemed it neither offensive nor clever, while 8% remained undecided. In three days the campaign was viewed 400-million times.<\/p>\n<p>Consequently, Sweeney\u2019s advertisements has increased the brand&#8217;s market value by over $200-million. The campaign\u2019s clever word-play \u2014 genes\/jeans \u2014 highlights Sweeney\u2019s blue eyes and blonde hair. The script says: &#8220;Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour.&#8221; Adding: &#8220;My jeans are blue.&#8221; Get it?<\/p>\n<p>Patently, the Eagle jeans campaign resonates. Everyone is talking \u2014 and buying! In the same way, The Old Spice campaign, featuring the absurdly handsome Isiah Mustafa, and blatantly displaying his Adonis qualities, while flirting provocatively with the ladies and brazenly poking fun at ornamentally-challenged white men, was so brilliant \u2014 so innovative in every production aspect, in one-month sales increased by 107%. It saved the brand! No-one found fault.<\/p>\n<p>Sean Ashby owns the Sydney based Australian company, AussieBum. He manufactures and sells internationally celebrated men\u2019s jocks; however, and despite our long-standing association, I plan to instigate legal action in the International Court of Justice in the Hague, for misleading advertising, by imagination \u2014 or is it delusion?<\/p>\n<p>Ignoring incontrovertible proof to the contrary, I bought a gross (144) of his black jocks imagining I would, if I wore them, be instantaneously and permanently transmogrified \u2014 I would look exactly like the model in the picture \u2014 an object of desire! Even with the wearing of two-pairs at the same nothing has transpired. I look nothing like the model. I am still a middle-aged \u2014 plus GST \u2014 olive-ish, slightly-over-weight, European gentleman, pining for my days of yore! I am not discouraged by the colour and appearance of the model \u2014 just wistful!!<\/p>\n<p>Some years ago, Rocchiccioli Casting was responsible for casting hundreds of television commercials and print advertisements. Often, during the advertising agency casting-brief they stipulated hair-colour \u2014 often blonde, but never once was there mention of Hitler, Nazi-propaganda, or eugenics. There was one objective, and the banter was predictable: \u201cWe need something which will set us apart from the competition and sell the product.\u201d It is not splitting the atom.<\/p>\n<p>The sooner we banish wokeism \u2014 the better. It serves only to divide. We are becoming a mean-spirited, hypercritical, disrespectful, disagreeable, hostile society. In the final analysis we have only each other.<\/p>\n<p>The peace of the world is in a parlous state; wars continue to rage; innocents are dying, and news outlets are pampering to wokeism and bombarding us with puerile, click-bait stories. It is time to stop and smell the roses; to enjoy what we have; and to end the debilitating disapproval.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HAVE we taken leave of our senses? The international hoo-hah surrounding the American Eagle jeans television commercial is too ridiculous. The object of the campaign was to sell jeans \u2014 nothing more, nor less. It has nothing to do with eugenics and Nazi propaganda, and everything to do with increasing the profit margin. Simplistically, that [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/mcivortimes\/living\/from-the-desk-of-roland-rocchiccioli-45\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":148,"featured_media":101231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"post_folder":[],"class_list":["post-101228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From the desk of Roland Rocchiccioli - McIvor Times<\/title>\n<meta name=\"description\" content=\"Is the American Eagle Jeans ad featuring Sydney Sweeney &quot;Nazi propaganda&quot;? Roland Rocchiccioli argues critics have taken leave of their senses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/mcivortimes\/living\/from-the-desk-of-roland-rocchiccioli-45\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the desk of Roland Rocchiccioli - McIvor Times\" \/>\n<meta property=\"og:description\" content=\"Is the American Eagle Jeans ad featuring Sydney Sweeney &quot;Nazi propaganda&quot;? 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