THE Bendigo Art Gallery is in the spotlight as part of a new marketing campaign by Visit Victoria that\u2019s seeking to boost tourism to regional areas.<\/p>\n
Titled Every bit different, the campaign aims to show the range of art galleries across the state to a global audience.<\/p>\n
Bendigo Art Gallery director Jessica Bridgfoot said it was great to see the institution\u2019s collection acknowledged.<\/p>\n
\u201cWe are proud to feature in this exciting new campaign and to be recognised for our significant collection that helps to make us one of Australia\u2019s largest and most visited regional galleries,\u201d she said.<\/p>\n
The ad campain is made up digital and print ads, translated into seven different languages.<\/p>\n
Included is a TV commercial featuring a piece by Australian artist Patricia Piccinni from Bendigo Art Gallery\u2019s collection.<\/p>\n
Data from Tourism Research Australia revealed that in 2023 Victoria\u2019s tourism industry generated $36.9 billion profit to the state.<\/p>\n
Member for Bendigo West, Maree Edwards, welcomed the campaign.<\/p>\n
\u201cI look forward to welcoming more visitors that this campaign brings to our region, and the legacy outcomes it will deliver through supporting our region\u2019s economy and helping to create local jobs,\u201d she said.<\/p>\n
\u201cBendigo Art Gallery is a highlight of regional Victoria\u2019s rich cultural offering. It\u2019s fantastic our new campaign broadcasts the gallery\u2019s charm to the rest of the world.\u201d<\/p>\n
The campaign was officially launched to coincide with the first day of the Australian Open and will run throughout the two week tournament.<\/p>\n","protected":false},"excerpt":{"rendered":"
THE Bendigo Art Gallery is in the spotlight as part of a new marketing campaign by Visit Victoria that\u2019s seeking to boost tourism to regional areas. Titled Every bit different, the campaign aims to show the range of art galleries across the state to a global audience. Bendigo Art Gallery director Jessica Bridgfoot said it […]<\/p>\n