	{"id":96890,"date":"2024-09-23T04:00:00","date_gmt":"2024-09-22T18:00:00","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/mcivortimes\/?p=96890"},"modified":"2024-09-19T10:44:36","modified_gmt":"2024-09-19T00:44:36","slug":"selling-snake-oil","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/mcivortimes\/news\/selling-snake-oil\/","title":{"rendered":"Selling snake oil"},"content":{"rendered":"<p>DURING the late nineteenth and early twentieth century, the pages of the McIvor Times were filled with advertisements spruiking patent medicines and miracle cures.<\/p>\n<p>From today&#8217;s perspective they often seem humorous and over the top.<\/p>\n<p>But in an era where regular visits to the doctor were beyond the means of many, these products were sometimes the only easily accessible treatment option.<\/p>\n<p>Some were ineffective but harmless, some provided a level of relief and some were downright dangerous.<\/p>\n<p>Testimonials were an important part of building consumer trust.<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/25\/2024\/09\/HMTseigelssyrup_04170.jpg\" alt=\"\" width=\"600\" height=\"610\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">Mother Seigal&#8217;s Syrup promised relief from a range of ailments. Image: FILE<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>In a January 1901 advertisement, a &#8220;Resident of Tooborac&#8221; apparently claimed, &#8220;Your Vegetable Liver Pills are indeed a family medicine.<\/p>\n<p>&#8220;My daughter takes them and gives no other medicine to her children.<\/p>\n<p>&#8220;I used to take some other pills and patent medicines but my health did not improve.<\/p>\n<p>&#8220;I have used the Vegetable Liver Pills for the past 12 months and look at me now.&#8221;<\/p>\n<p>These wonder pills were available from T Naylor, chemist and dentist, Heathcote, for sixpence a bottle.<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/25\/2024\/09\/HMTbilebeans01_08155.jpg\" alt=\"\" width=\"600\" height=\"1454\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">Bile Beans were another miracle cure on offer. Image: FILE<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>But in its editorial content, the paper highlighted the gullibility of patent medicine purchasers.<\/p>\n<p>In January 1906, under the heading That voice, they printed the following imaginary cautionary exchange.<\/p>\n<p>&#8220;If anything, the quack doctor was more than usually eloquent,&#8221; the article said.<\/p>\n<p>&#8220;&#8216;Ladies and gentlemen,&#8217; he cried, at the end of his telling oration, &#8216;I have visited this place regularly for the past ten years; I have sold thousands of bottles of this miraculous specific, and I have never received a complaint from a purchaser. Now what does this prove?&#8217;<\/p>\n<p>&#8220;He paused for dramatic effect, and there was no doubt that his words had impressed his audience, till a man at the back of the crowd spoke: &#8216;Don&#8217;t prove nothing,&#8217; he said. &#8216;Everyone knows dead men tell no tales.'&#8221;<\/p>\n<p>Despite its light tone, the article hinted at a dark reality.<\/p>\n<p>In August 1887 the McIvor Times carried a coroner&#8217;s report about the death of a baby, in Melbourne, from the &#8220;incautious use of patent medicine.&#8221;<\/p>\n<p>Henry Allesio, aged six months, had been suffering from a cold when his mother Anne gave him the widely-available Winslow&#8217;s Soothing Syrup with disastrous results.<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/25\/2024\/09\/HMTbilebeans02_08214.jpg\" alt=\"\" width=\"600\" height=\"1456\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">Bile Beans promised a healthier life. Image: FILE<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The attending doctor made a post mortem examination and gave the cause of death as &#8220;acute inflammation of the right lung.&#8221;<\/p>\n<p>&#8220;The other organs were in a healthy state,&#8221; he reported. &#8220;Narcotic poisoning had also caused the child&#8217;s death.<\/p>\n<p>&#8220;Children affected by inflammation of the lungs could not, with safety, be given opium, and traces of this drug were found.&#8221;<\/p>\n<p>The government analytical chemist found the American-made syrup contained a mixture of sugar, essence of aniseed, opium and water.<\/p>\n<p>&#8220;The Coroner said he had no doubt that a number of fretful children had been killed through their mothers ignorantly giving them this soothing syrup,&#8221; the McIvor Times reported.<\/p>\n<p>&#8220;He hoped some action would be taken to prevent the importation of these dangerous drugs&#8230; a large teaspoonful of the syrup had been given through ignorance, causing the child&#8217;s death.&#8221;<\/p>\n<p>Incidents such as this sparked the beginnings of far greater control over what medicines could be sold and how they could be advertised, however Winslow&#8217;s Soothing Syrup was still on offer in several countries, including Australia, until the late 1930s.<\/p>\n<p>Today, the Therapeutic Goods Administration regulates all medicines and medical devices sold in Australia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DURING the late nineteenth and early twentieth century, the pages of the McIvor Times were filled with advertisements spruiking patent medicines and miracle cures. From today&#8217;s perspective they often seem humorous and over the top. But in an era where regular visits to the doctor were beyond the means of many, these products were sometimes [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/mcivortimes\/news\/selling-snake-oil\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":209,"featured_media":96921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-96890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling snake oil - McIvor Times<\/title>\n<meta name=\"description\" content=\"Discover the dark side of 19th-century medicine. 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