The magic of Mimco

Iconic brand joins Specsavers eyewear collections

Specsavers has made a habit of partnering with iconic Australian brands and they have recently added Mimco to the list.

The Mimco X Specsavers collection offers a stunning, bold range of glasses, and prescription sunglasses, that cater to anyone who wants to combine function with design to express their own individual style.

Designed with a focus on fashion and quality, fun and slightly unconventional – the Mimco X Specsavers collection will attract a new customer to their stores, including Specsavers Mount Gambier.

So excited by the new partnership, that adds to the 10 year partnership with Collette Dinnigan, 11 year partnership with Alex Perry, Country Road partnership of 13 years and six year Carla Zampatti collaboration, Specsavers Mount Gambier is offering an in-store promotion running until the end of September.

Mention Lifestyle 1 and you will receive one free Ultra Clear Super Clean coating with any Mimco purchase.

The Mimco collection features 13 optical frames and seven sunglass styles each showcasing stylish acetates and modern shapes. With attention to detail and impeccable craftsmanship, these frames will elevate any look, adding a touch of sophistication and flair.

When Mimco was established in 1996, the aim was to create stylish accessories that managed to balance timelessness with a unique twist – they wanted to be fashionable yet fun, sophisticated yet statement and always with an element of surprise.

The Mimco Eyewear collection embodies the shared vision of Specsavers and Mimco of offering fashionable eyewear that celebrates individuality and self-expression. The collection was officially launched on August 10 offering a range of frames that combine style and substance and are not just eyewear but also fashion accessories.

Teaming up with Mimco sees Specsavers looking to primarily attract the 25-40 demographic that might not have previously considered Specsavers for their eyewear needs.

Head into Specsavers Mount Gambier at 40 Commercial Street West and talk to the expert team about the new Mimco Eyewear collection.