Tourism think tank

“The energy in the room was palpable, and it was fantastic to see so many of our local operators and regional counterparts come together to learn, connect, and collaborate.”

That was the assessment of Limestone Coast Local Government Association destination development manager Kate Napper after more than 60 tourism operators and other key stakeholders took part in a tourism immersion and networking event late last month.

Hosted at Raidis Estate Coonawarra, the event was facilitated in conjunction with the Tourism Industry Council SA (TiCSA).

The event allowed the local tourism industry to connect and collaborate while gaining a greater understanding of the current tourism landscape. Attendees received firsthand updates from some of the peak tourism industry bodies, including the SA Tourism Commission, Australian Tourism Export Council (ATEC) and TiCSA.

Tourism expert Hayden Zammit, from Tourism Accelerator, also held the audience captive, sharing insights and tips for growth and success into the future. He also emphasised the importance of strengthening our regional tourism offering by having innovative experiences, bookable products, and exclusive offers to attract visitors and encourage a more extended stay.

LCLGA shared updates on recent activities and focus areas in line with the Limestone Coast Destination Development Strategy 2025. LCLGA Destination Development Manager Kate Napper spoke about industry collaboration efforts, current regional marketing activities, and digital storytelling, including seasonal marketing campaigns and the role of the Limestone Coast regional brand.

TiCSA policy and partnerships manager Christina Belperio was pleased with the turnout.

“TiCSA acts as a voice for South Australia’s tourism industry, so connecting with industry in the region is an important part of what we do, and this was a strong showing from the Limestone Coast, one of the largest I’ve been to in South Australia in recent times,” Ms Belperio said.

PHOTO COURTESY OF JAKE MULLER PHOTOGRAPHY