Two decades showcasing the community

Lifestyle1 celebrates 1000 issues of locally established publication

What started as a real estate magazine produced in Jason and Nicola Allen’s family home has developed and evolved for two decades and another chapter has been written this week, with the 1000th edition of Lifestyle1 rolling off the presses and into local letterboxes and business outlets. It was in 2003 that Jason and Nicola started up Property1, a fortnightly publication with a focus on real estate.

Two years later the magazine went weekly, changed its name to Lifestyle1 and added editorial content, retail advertising and a motor section.

“We had to adapt, evolve and modify the publication to meet our client and readers’ wishes,” Jason said. “Lifestyle1 has had amazing support from small to large businesses throughout its history. There have been some wonderfully loyal clients who have barely missed an edition or have had a regular commitment for most of those 1000 issues.”

It was in 2020, despite the challenges of the pandemic, that due to public demand, Lifestyle1, under new ownership of the Sports Entertainment Network but with the same small band of hard working local staff, morphed into a broadsheet publication, while maintaining its magazine style content.

It was an investment in more pages and larger page size allowing Lifestyle1 to be even more jam packed with stories from around the region, focussing on the people, places and events that make the Limestone Coast and South West Victoria great.

With the biggest real estate, a comprehensive 7-day TV guide, even more local stories and weekend sport, Lifestyle1 continued as the community’s one stop shop for everything you need to know. The reach is as strong as ever, with 15,500 distribution to letterboxes, Australia Post outlets, newsagencies and a number of other retail outlets.

Lifestyle1 has also forged a great relationship with radio network SEN since coming under the umbrella of the Sports Entertainment Network empire under the leadership of experience operator and media performer Craig Hutchison.

Australia’s leading sports broadcaster SEN expanded its reach into South Australia with the launch of 1629 SEN Mt Gambier at the beginning of 202, servicing South Australia’s South East corridor, 1629 SEN Mt Gambier delivers 24/7 premium broadcast content to local sports fans.

Listeners can also tune in via the SEN app for crystal clear coverage anytime, anywhere. Lifestyle1 and 1629 SEN Mt Gambier work out of their 61A Commercial Street East headquarters and the two media groups continue to work in conjunction in a bid to provide even better opportunities for advertising clients across both mediums.

To find out more about Lifestyle1 and 1629 SEN Mt Gambier advertising packages call Duncan McGregor 0407 722 983 or Jill Collins 0400 598 327.