DISTRICT Council of Grant will go ahead with updating its name to Southern Limestone Coast Council following a decision by elected members at the June 15 council meeting<\/p>\n
The decision comes after six weeks of public consultation where the community was invited to provide feedback on council\u2019s proposed updated branding identity, including the change of name and a new logo.<\/p>\n
Mayor Kylie Boston said the consultation process had ultimately achieved its purpose by giving the community an opportunity to share their views on the proposal, which directly influenced the decision made by elected members.<\/p>\n
\u201cWhether through drop-in sessions, discussions, or online submissions, the input received has been invaluable. The depth of the feedback received demonstrates a strong level of community interest in Council\u2019s future,\u201d Mayor Boston said.<\/p>\n
After minor amendments to the branding to reflect feedback received through consultation, the new name and logo will be rolled out progressively beginning July 1.<\/p>\n
Preliminary changes will include signage at council\u2019s principal office and updates to council\u2019s online presence across social media.<\/p>\n
Chief Executive Officer Gary Button said the changes were about consistency and future-proofing council\u2019s communications while managing cost responsibly.<\/p>\n
\u201cCurrently, our branding is inconsistent with four logos used across multiple locations and facilities, which can make it difficult for the community and visitors to connect these services back to council,\u201d he said.<\/p>\n
\u201cThis refresh will allow us to modernise our visual identity, improve digital usability and ensure brand recognition across all assets.<\/p>\n
\u201cWe acknowledge there has been concern about the cost, however all external branding work has now been completed, and any further implementation will be delivered in-house in a staged and cost-effective way.\u201d<\/p>\n
Larger changes will be implemented gradually as the need to renew and update Council\u2019s assets arises, noting that many signs and assets across the district are nearing the end of their useful life.<\/p>\n
\u201cElected members take our responsibility for council\u2019s finances very seriously,\u201d Mayor Boston said.<\/p>\n
\u201cAs part of our role, we oversee how public funds are managed and are ultimately responsible for approving the Annual Business Plan and Budget.<\/p>\n
\u201cA budget allocation of $50,000 was approved as part of that process to support the branding work, which has been carefully considered through our formal decision-making framework.\u201d<\/p>\n
Mayor Boston said the decision to change council\u2019s name does not diminish council\u2019s history but rather strengthens the organisation\u2019s position for the future.<\/p>\n
\u201cWe are proud to be the oldest continuous council in the Limestone Coast, and that history remains an important part of who we are,\u201d Mayor Boston said.<\/p>\n
\u201cThis change is about carrying that legacy forward under a name that better represents our region and the communities we serve.\u201d<\/p>\n
Mayor Boston emphasised that regardless of name or branding, Council\u2019s core purpose will remain the same.<\/p>\n
\u201cOur responsibility is to serve and support our community and advocate strongly for our region \u2013 that commitment sits at the heart of everything we do,\u201d Mayor Boston said.<\/p>\n
\u201cCouncil acknowledges and sincerely thanks all community members, stakeholders and contributors who took the time to engage with the consultation process.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
DISTRICT Council of Grant will go ahead with updating its name to Southern Limestone Coast Council following a decision by elected members at the June 15 council meeting The decision comes after six weeks of public consultation where the community was invited to provide feedback on council\u2019s proposed updated branding identity, including the change of […]<\/p>\n