Sometimes in life the planets align and for Kane de Wit and Amy Boyd (pictured right) that\u2019s exactly what happened. As they were looking for a new challenge and a business opportunity Arena Sports Store came on the market as long time owner of the 54 year old business, Michael Pitt, looked to start a new chapter in his life. \u201cIt really did just come up at the right time for us,\u201d Kane said. Taking on the Commercial Street East business has been a balancing act for the couple \u2013 Kane being a key cog in the Pioneers Men\u2019s program and Amy being a school teacher \u2013 but they have loved this new era in their lives.<\/p>\n
\u201c…it has definitely made it easier for us to come in and learn from them…\u201d Kane de Wit<\/strong><\/p>\n \u201cWe have rebranded the store as Arena Surf & Sports and we are looking to really expand the surf side of the business,\u201d Kane said. The redesigned logo and new look colour scheme is just the beginning Taking on an iconic business Young couple brings their vision for the future to new challenge Advertorial \u2022Arena Surf & Sports of the transformation but Kane and Amy realise for a business to last more than 50 years, so much of what it was doing must be right<\/p>\n \u201cWe are so lucky we have been able to keep Marianne (Walters) and Kellie (Elshaug) who have been at Arena for so long and know what customers want and what works and what doesn\u2019t,\u201d Kane said. \u201cIt has definitely made it easier for us to come in and learn from them.\u201d<\/p>\n The new branding has brought a new look to Arena Surf & Sports but also looked to tell the story of the past and present as well with the business establishment date included, along with the representation of key Mount Gambier landmark, Centenary Tower.<\/p>\n Rip Curl will continue to be Arena\u2019s flagship brand, but the duo is working hard on expanding the surf stock in store, from clothing to boards, from wetsuits to accessories and it is all housed in its own dedicated space at the rear of the store.<\/p>\n Kane brings a level of experience to his new role as business owner, having managed a fitness equipment business during his time in Adelaide and sees running his own business as a way of staying involved in his hometown community. And Arena Surf & Sports has already given ARENA SURF & SPORTS 78C Commercial Street East, Mount Gambier Email: sales@arenasurfandsports.com.au Find us on facebook Ph: (08)8725 7977 New website coming soon DECEMBER OPENING HOURS Monday – Wednesday & Friday – 9-5.30pm \u2022 Thursday – 9am-6pm \u2022 Saturday – 9am – 3pm \u2022 Sunday – 10am – 2pm WETSUITS \u2022 ROLLERSKATES \u2022 ACTIVE WEAR \u2022 FITNESS EQUIPMENT \u2022 SPORTING GOODS \u2022 ACCESSORIES back to the community, donating shoes to Uniting Communities Pride in Your Stride homelessness campaign earlier this year and also support a numb er of the region\u2019s sporting clubs.<\/p>\n This month\u2019s rebranding has been just the first step in what is a clear vision for the new Arena owners as they look to build on Michael Pitt\u2019s success while creating their own future and ensuring the business not just survives but thrives.<\/p>\n","protected":false},"excerpt":{"rendered":" Young couple brings their vision for the future to new challenge Sometimes in life the planets align and for Kane de Wit and Amy Boyd (pictured right) that\u2019s exactly what happened. As they were looking for a new challenge and a business opportunity Arena Sports Store came on the market as long time owner of […]<\/p>\n