{"id":12170,"date":"2018-05-16T07:49:30","date_gmt":"2018-05-15T21:49:30","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/?p=12170"},"modified":"2018-05-21T21:53:39","modified_gmt":"2018-05-21T11:53:39","slug":"lorne-music-fest-gets-rolling","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/living\/lorne-music-fest-gets-rolling\/","title":{"rendered":"Lorne Music Fest gets rolling"},"content":{"rendered":"<p><strong>The inaugural Lorne May Music Festival (LMMF) that took place across the May 4-6 weekend was a massive success according to Lorne Hotel\u2019s Paul Upham.<\/strong><\/p>\n<p>Mr Upham said the initiative \u2013 to create an event that enticed visitors to the picturesque seaside town outside the summer months \u2013 drew decent crowds with the free ticket deal.<\/p>\n<p>\u201cIt went really well and we were really happy with the turn out. The feedback from the event was fantastic, Friday night with the Kelly Auty Band at Cumberland Lorne had about 85 people attend,\u201d Mr Upham said.<\/p>\n<p>\u201cSaturday we had Bec Goring at The Riverbank Caf\u00e9 and it had an amazing vibe so much so the owners are now looking to drive more live music through their venue.<\/p>\n<p>\u201cThe guys at the Grand Pacific were also really good and there was a great vibe happening around there, it was a lovely Saturday afternoon for everyone sitting outside enjoying the sunshine and listening to music outside.\u201d<\/p>\n<p>The Lorne Hotel in conjunction with the Cumberland Lorne and Grand Pacific Hotel had a special offer running over the weekend where guests who booked two night\u2019s accommodation received two free tickets to all the LMMF\u2019s events.<\/p>\n<p>\u201cIt\u2019s something we want to continue with, we had such a good response, people used it as an opportunity to get away and took advantage of the two-night accommodation package with free entry to the music festival deal,\u201d he said.<\/p>\n<p>\u201cIt showed us enough to keep going, the nice part about it was we had a lot of people going to all the free events, they enjoyed making a weekend of it and said to make sure we persist with making it an annual event.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The inaugural Lorne May Music Festival (LMMF) that took place across the May 4-6 weekend was a massive success according to Lorne Hotel\u2019s Paul Upham. Mr Upham said the initiative \u2013 to create an event that enticed visitors to the picturesque seaside town outside the summer months \u2013 drew decent crowds with the free ticket [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/living\/lorne-music-fest-gets-rolling\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":71,"featured_media":12109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"post_folder":[],"class_list":["post-12170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lorne Music Fest gets rolling - Surf Coast Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/living\/lorne-music-fest-gets-rolling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lorne Music Fest gets rolling - Surf Coast Times\" \/>\n<meta property=\"og:description\" content=\"The inaugural Lorne May Music Festival (LMMF) that took place across the May 4-6 weekend was a massive success according to Lorne Hotel\u2019s Paul Upham. Mr Upham said the initiative \u2013 to create an event that enticed visitors to the picturesque seaside town outside the summer months \u2013 drew decent crowds with the free ticket [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/living\/lorne-music-fest-gets-rolling\/\" \/>\n<meta property=\"og:site_name\" content=\"Surf Coast Times\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-15T21:49:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-21T11:53:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2018\/05\/Lorne-Music-Fest.png\" \/>\n\t<meta property=\"og:image:width\" content=\"513\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jessica Nicol\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Nicol\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/\"},\"author\":{\"name\":\"Jessica Nicol\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/#\\\/schema\\\/person\\\/31b3cb903716a4fa6f4e29662cea2070\"},\"headline\":\"Lorne Music Fest gets rolling\",\"datePublished\":\"2018-05-15T21:49:30+00:00\",\"dateModified\":\"2018-05-21T11:53:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/2\\\/2018\\\/05\\\/Lorne-Music-Fest.png\",\"articleSection\":[\"Living\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/\",\"name\":\"Lorne Music Fest gets rolling - Surf Coast Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/2\\\/2018\\\/05\\\/Lorne-Music-Fest.png\",\"datePublished\":\"2018-05-15T21:49:30+00:00\",\"dateModified\":\"2018-05-21T11:53:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/living\\\/lorne-music-fest-gets-rolling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/2\\\/2018\\\/05\\\/Lorne-Music-Fest.png\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/2\\\/2018\\\/05\\\/Lorne-Music-Fest.png\",\"width\":513,\"height\":240,\"caption\":\"Musicians perform at the Lorne Music Festival. 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