Geelong start-up company Third Aurora has launched Winetales, a smartphone application that will see consumers better able to interact with their favourite wineries using augmented reality (AR) technology.<\/p>\n
Third Aurora co-founder Dave Chaffey said although AR has been transforming the way users engage with their devices in recent years, cost has created barriers for smaller enterprises.<\/p>\n
\u201cThere\u2019s an obvious culture shift towards embracing artificial intelligence and augmented reality, but it has largely been accessible due to the high expense,\u201d he said.<\/p>\n
\u201cWe have set about changing that by creating an application that is not only free for consumers, but affordable for businesses. We\u2019ve created a technology that allows a winery to manage the entire process itself \u2013 just as they would
\nmanage a Facebook page \u2013 so it\u2019s really like DIY augmented reality where wineries can swap over their content in a
\nheartbeat, without the high expense and without building a kind of dependency on an agency.\u201d<\/p>\n
Partnering with popular wineries from around the Geelong region to deliver the technology, Winetales has received an overwhelming response since it went live.<\/p>\n
Sam Vogel, co-owner of Fyansford\u2019s Provenance Wines, was one of the first to participate in the app\u2019s inception and said he was thrilled with the product.<\/p>\n
\u201cThis technology really is a gamechanger for the wine industry; we believe it will allow wine lovers to hear our story
\nand connect with our brand \u2013 as well as make a purchase \u2013 on the spot. We also love being at the forefront of anything new and innovative.\u201d<\/p>\n
Mt Duneed Estate\u2019s Christine Whelan said the team was excited to be involved in this new technology.<\/p>\n
\u201cWe are all about providing exceptional experiences for our customers whether it\u2019s through a concert, cafe celebration or a wedding and with Winetales we can now enhance experiences at home and give our customers an insight into our brand and all we have to offer,\u201d she said.<\/p>\n
Winetales is free and available via Google Play and Apple Store now.<\/p>\n","protected":false},"excerpt":{"rendered":"
Geelong start-up company Third Aurora has launched Winetales, a smartphone application that will see consumers better able to interact with their favourite wineries using augmented reality (AR) technology. Third Aurora co-founder Dave Chaffey said although AR has been transforming the way users engage with their devices in recent years, cost has created barriers for smaller […]<\/p>\n