{"id":50272,"date":"2021-04-01T01:29:21","date_gmt":"2021-03-31T14:29:21","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/?p=50272"},"modified":"2021-04-01T08:47:17","modified_gmt":"2021-03-31T21:47:17","slug":"an-individualised-approach-to-selling-homes","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/real-estate\/an-individualised-approach-to-selling-homes\/","title":{"rendered":"An individualised approach to selling homes"},"content":{"rendered":"

WITH ALISON ANDERSON FROM KINDRED REAL ESTATE<\/p>\n

The way we approach marketing, selling and designing a customer experience has evolved, as have clients\u2019 wants, needs and expectations from a service.<\/p>\n

New real estate agency Kindred Real Estate thinks it\u2019s time the real estate industry evolves too, and this is why Kindred builds individual strategies for a client\u2019s needs.<\/p>\n

\u201cThe real estate industry really is stuck in the past in how they market houses, particularly in regional areas,\u201d Kindred\u2019s marketing director Alison Anderson says.
\n\u201cIt\u2019s the same way they marketed houses 20 or 30 years ago, just with the addition of posting properties on their socials.<\/p>\n

\u201cI think we get frustrated because as consumers we are used to interacting every day with brands who know how to reach us personally.<\/p>\n

\u201cWhen it comes to buying and selling homes and the experience isn\u2019t personal, it can be very jarring for the homeowner.\u201d<\/p>\n

Across corporate Australia marketing has long been seen as key to the success of sales through targeting buyers, promoting and positioning products and understanding what the market needs to see, think and feel to spend their hard-earned dollars on the product.
\nWithout the help of marketing, we wouldn\u2019t necessarily choose to try another brand of toothpaste, upgrade our cars or change supermarket.<\/p>\n

Marketing as a profession is part science, part psychology, part business and a little bit of magic.<\/p>\n

Our homes are our most precious and highest value asset.<\/p>\n

And yet so often when deciding to sell our homes we follow a process more aligned to that of selling a second-hand car online than that of selling comparable high value products.<\/p>\n

\u201cThe real estate industry made a significant change in the 80s to drive into a franchise model,\u201d Kindred managing director of Rodric Anderson said.
\n\u201cWith this came what I like to call the \u2018McAgency\u2019, where everyone\u2019s house goes through the same sale process and it\u2019s more about volumes rather than what\u2019s best for the client.<\/p>\n

\u201cNo matter how much the individual agent wanted to break the mould for a client they couldn\u2019t, because the agencies are created from the ground up to list, sell, move on.
\n\u201cGiven that these large agency franchises are generally the training ground for new agents, we now see an entire industry more focused on the process, the agent and the way things have always been done rather than building something that operates within the world today.<\/p>\n

\u201cThat\u2019s why we\u2019ve built Kindred, to do just that \u2013 be a client-focused experience which uses marketing tactics so many big businesses use today.\u201d<\/p>\n

Named after the concept of kindred spirits, Kindred aims to bring back the heart and warmth of real estate, taking the emphasis out of negotiation and hard-nosed selling and investing in strategic marketing and technology.<\/p>\n

\u201cThere is a reason we have just as many skilled marketers in the business as real estate agents,\u201d Rodric said.<\/p>\n

\u201cAgencies often have a \u2018marketing coordinator\u2019 role whose job is really to book the photography, signage, online listings, etc.<\/p>\n

\u201cOur marketers come from outside the industry and are there to create individual strategies for each property, targeting the campaign to reach the most likely buyers for each property\u2019s individual features.\u201d<\/p>\n

Alison sums up the ethos of Kindred in the following way, \u201cAt the end of the day, it\u2019s about being a good human and respecting the privilege of being invited into the homes of our clients.<\/p>\n

\u201cWe\u2019re going into their private sanctuary and being trusted with their biggest asset – that deserves our biggest hearts, smartest strategies and highest consideration.\u201d<\/p>\n

Find out more about Kindred Real Estate at kindredrealestate.com.au<\/a> or contacting Rodric Anderson on 0438 402 487.<\/p>\n","protected":false},"excerpt":{"rendered":"

WITH ALISON ANDERSON FROM KINDRED REAL ESTATE The way we approach marketing, selling and designing a customer experience has evolved, as have clients\u2019 wants, needs and expectations from a service. New real estate agency Kindred Real Estate thinks it\u2019s time the real estate industry evolves too, and this is why Kindred builds individual strategies for […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":149,"featured_media":50273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"post_folder":[],"class_list":["post-50272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"yoast_head":"\nAn individualised approach to selling homes - Surf Coast Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/real-estate\/an-individualised-approach-to-selling-homes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An individualised approach to selling homes - Surf Coast Times\" \/>\n<meta property=\"og:description\" content=\"WITH ALISON ANDERSON FROM KINDRED REAL ESTATE The way we approach marketing, selling and designing a customer experience has evolved, as have clients\u2019 wants, needs and expectations from a service. 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