{"id":54205,"date":"2021-06-17T01:20:33","date_gmt":"2021-06-16T15:20:33","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/?p=54205"},"modified":"2021-06-16T15:23:36","modified_gmt":"2021-06-16T05:23:36","slug":"connecting-local-brands","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/living\/connecting-local-brands\/","title":{"rendered":"Connecting local brands"},"content":{"rendered":"<p><strong>West Coast Business Park Feature<\/strong><\/p>\n<p>AS the brand behind local brands, Gruff Design has connected and grown more than 250 local businesses.<\/p>\n<p>Established by Andrew Ferrie, the Torquay-based marketing agency provides businesses with brand work, marketing, web development and social media management.<\/p>\n<p>The team of five takes on up to 50 brands a year and runs up to 35 social media accounts for clients.<\/p>\n<p>\u201cWe definitely seem to keep clients for a lot longer which is pretty rare in the social media space,\u201d Mr Ferrie said.<\/p>\n<p>\u201cA lot of our clients start with us when they are building up their business and we do their brand work, their marketing and their socials so we have a long journey with them. Most of our social media clients have been with us for around two to three years.\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30038 size-large\" src=\"https:\/\/timesnewsgroup.com.au\/wp-content\/uploads\/sites\/2\/2021\/06\/Gruff-Design-Studio-_77611.jpg\" alt=\"\" \/><\/p>\n<p>Up to 90 per cent of Gruff Design clients are Torquay-based and, despite attracting attention from Melbourne companies, Mr Ferrie said remaining a local brand was important to the business.<\/p>\n<p>\u201cWe are the brand behind local brands,\u201d he said.<\/p>\n<p>\u201cWe work and live in a space with a lot of creative and entrepreneurial people.<\/p>\n<p>\u201cBeing local and knowing the people and knowing all the businesses is where our true value comes in.\u201d<\/p>\n<p>Mr Ferrie said clients often approach him with good ideas but lack the knowledge to get the product up and running.<\/p>\n<p>\u201cThe biggest benefit of the business is that we are so involved in their day-to-day work,\u201d he said.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30038 size-large\" src=\"https:\/\/timesnewsgroup.com.au\/wp-content\/uploads\/sites\/2\/2021\/06\/Gruff-Design-Studio-_77599.jpg\" alt=\"\" \/>\u201cWe don\u2019t really set up a business and let them go, we do so much work, so seeing that growth from business owners is pretty cool.<\/p>\n<p>\u201cSomeone will come in here and they have got this idea but they\u2019re not 100 per cent sure about themselves and we pull the idea apart and give them an angle and build a business or a brand around that.<\/p>\n<p>\u201cThen they go out to the market and surprise themselves with how well it does and that is the most rewarding thing.\u201d<\/p>\n<p>In the current climate, Mr Ferrie said it is now more important than ever to be visible across relevant channels.\u201d<\/p>\n<p>It used to be you just put a sign in front of a building and that was how you traded but now you might have a YouTube account, as well as Facebook and Instagram,\u201d he said.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30038 size-large\" src=\"https:\/\/timesnewsgroup.com.au\/wp-content\/uploads\/sites\/2\/2021\/06\/Gruff-Design-Studio-_77481.jpg\" alt=\"\" \/>\u201cA lot of people start with thinking everyone is their client so understanding who they will be selling to can save a lot of money and be a really good direction.<\/p>\n<p>\u201cWe spend a lot of time consulting and talking through business problems before they spend money.<\/p>\n<p>\u201cEvery business can succeed \u2013 it is about the enthusiasm, passion and knowledge from the individual to grow it.\u201d<\/p>\n<p>To take your business to the next level contact Andrew on 0411 953 995 or andrew@gruffdesign.com.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30038 size-large\" src=\"https:\/\/timesnewsgroup.com.au\/wp-content\/uploads\/sites\/2\/2021\/06\/Gruff-Design-Studio-_77363.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>West Coast Business Park Feature AS the brand behind local brands, Gruff Design has connected and grown more than 250 local businesses. Established by Andrew Ferrie, the Torquay-based marketing agency provides businesses with brand work, marketing, web development and social media management. The team of five takes on up to 50 brands a year and [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/living\/connecting-local-brands\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":156,"featured_media":54218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"post_folder":[],"class_list":["post-54205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Connecting local brands - Surf Coast Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/living\/connecting-local-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connecting local brands - Surf Coast Times\" \/>\n<meta property=\"og:description\" content=\"West Coast Business Park Feature AS the brand behind local brands, Gruff Design has connected and grown more than 250 local businesses. Established by Andrew Ferrie, the Torquay-based marketing agency provides businesses with brand work, marketing, web development and social media management. 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