	{"id":67487,"date":"2022-04-14T04:30:46","date_gmt":"2022-04-13T18:30:46","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/?p=67487"},"modified":"2022-04-14T15:38:57","modified_gmt":"2022-04-14T05:38:57","slug":"rojo-straps-in-for-busy-easter-sale","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/news\/rojo-straps-in-for-busy-easter-sale\/","title":{"rendered":"Rojo gears up for busy Easter sale"},"content":{"rendered":"<p>WHEN avid skiers Jo Buckle and Roe Clapham started Rojo 35 years ago with $100 between them, there were no female brands in snow sports, so the pair decided to change that.<\/p>\n<p>Fast-forward three decades and the Torquay outerwear brand is preparing for what will be one of the most anticipated snow seasons in recent years.<\/p>\n<p>\u201cWe\u2019ve been serving the community for a long time now and as a close-knit family experience talks a lot,\u201d co-founder and head of design Ms Buckle said.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 605px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2022\/04\/IMG_0382_34722.jpg\" alt=\"\" width=\"605\" height=\"404\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">Other inventory will have prices slashed by up to 40 per cent.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Expanding from the company\u2019s initial handmade headbands, the Rojo brand has grown into a fully operational company designed by women for women, specialising in custom, handcrafted artwork, designing prints in-house and collaborating with like-minded female artists from around the world.<\/p>\n<p>The organisation is part of a dwindling group of family businesses on the Surf Coast, with Rojo primarily run by Jo\u2019s husband David Salveson (CEO), Ms Buckle herself and daughter Jassie Salveson (marketing and sales) and their team of dedicated staff members.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 542px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2022\/04\/IMG_0378_46729.jpg\" alt=\"\" width=\"542\" height=\"362\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">Snowboards will be 30 per cent off during this weekend&#8217;s Easter sale.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Over the past two years, operations have been more difficult than usual for Rojo, which has meant rolling down the shutters and doubling-down on what is important to the company.<\/p>\n<p>However, the team is still here and is preparing for its busy Easter sale.<\/p>\n<p>\u201cWe haven\u2019t been able to hold this sale for two years, so this time around is really exciting,\u201d Ms Salveson said.<\/p>\n<p>\u201cThe sale has expanded from what it has been in the past, we have hardware such as bindings and snowboard and software like boots and gloves on sale over the weekend. There is something for everyone no matter their snow sport ability.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_30038\" aria-describedby=\"caption-attachment-30038\" style=\"width: 557px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30038\" src=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2022\/04\/IMG_0385_60232.jpg\" alt=\"\" width=\"557\" height=\"372\" \/><figcaption id=\"caption-attachment-30038\" class=\"wp-caption-text\">Rojo&#8217;s factory outlet can be found at 14 Baines Crescent, Torquay.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Sale prices will be down by 40 per cent on most of Rojo\u2019s inventory, with snow jacket prices down to $100 and 30 per cent off all snowboards from Friday, April 15 to Monday, April 19.<\/p>\n<p>Rojo is ecstatic for the upcoming snow season, particularly after the buzz the Winter Olympics created earlier this year.<\/p>\n<p>\u201cWe are seeing a lot of hype from people heading to the snow this year because they couldn\u2019t go to Queensland or Bali during the summer months, so it\u2019s great to see people following their passion to get back to the snow,\u201d Ms Salveston added.<\/p>\n<p>To check out Rojo\u2019s complete range before heading to the outlet store at 14 Baines Crescent this weekend, head to www.rojoouterwear.com.au.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHEN avid skiers Jo Buckle and Roe Clapham started Rojo 35 years ago with $100 between them, there were no female brands in snow sports, so the pair decided to change that. Fast-forward three decades and the Torquay outerwear brand is preparing for what will be one of the most anticipated snow seasons in recent [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/news\/rojo-straps-in-for-busy-easter-sale\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":191,"featured_media":67518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-67487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rojo gears up for busy Easter sale - Surf Coast Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/news\/rojo-straps-in-for-busy-easter-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rojo gears up for busy Easter sale - Surf Coast Times\" \/>\n<meta property=\"og:description\" content=\"WHEN avid skiers Jo Buckle and Roe Clapham started Rojo 35 years ago with $100 between them, there were no female brands in snow sports, so the pair decided to change that. Fast-forward three decades and the Torquay outerwear brand is preparing for what will be one of the most anticipated snow seasons in recent [...]Read More...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/news\/rojo-straps-in-for-busy-easter-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Surf Coast Times\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-13T18:30:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-14T05:38:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.timesnewsgroup.com.au\/prod\/uploads\/sites\/2\/2022\/04\/Rojo-Final.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vinnie van Oorschot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vinnie van Oorschot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/\"},\"author\":{\"name\":\"Vinnie van Oorschot\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/#\\\/schema\\\/person\\\/c27fba79ad4a3b2b6d12f386207b3fce\"},\"headline\":\"Rojo gears up for busy Easter sale\",\"datePublished\":\"2022-04-13T18:30:46+00:00\",\"dateModified\":\"2022-04-14T05:38:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/\"},\"wordCount\":466,\"publisher\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/Rojo-Final.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/\",\"url\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/\",\"name\":\"Rojo gears up for busy Easter sale - Surf Coast Times\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/Rojo-Final.png\",\"datePublished\":\"2022-04-13T18:30:46+00:00\",\"dateModified\":\"2022-04-14T05:38:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/timesnewsgroup.com.au\\\/surfcoasttimes\\\/news\\\/rojo-straps-in-for-busy-easter-sale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/Rojo-Final.png\",\"contentUrl\":\"https:\\\/\\\/static.timesnewsgroup.com.au\\\/prod\\\/uploads\\\/sites\\\/2\\\/2022\\\/04\\\/Rojo-Final.png\",\"width\":1200,\"height\":630,\"caption\":\"Pictured left to right: Pro snowboarder and Rojo athlete Lauren Staveley, Jassie Salveson (marketing and sales), Jack Jervies (retail assistant), Jo Buckle (co-founder and head of design), Mitch Reither (operations, production manager) and Nicole Gray (e-commerce and customer service). 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