{"id":71168,"date":"2022-06-02T05:00:55","date_gmt":"2022-06-01T19:00:55","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/?p=71168"},"modified":"2022-06-01T21:09:49","modified_gmt":"2022-06-01T11:09:49","slug":"livingetc-melissa-andrew","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/real-estate\/livingetc-melissa-andrew\/","title":{"rendered":"Livingetc flourishes with Mel at the helm"},"content":{"rendered":"

Taking ownership of Livingetc two years ago is something Melissa Andrew describes as a dream come true and a challenge she was ready to relish.<\/h3>\n

An interior designer with experience in visual merchandising and retail management, Mel was working for the Belmont store when the owner pulled her aside and asked if she would be interested in taking over the business.<\/p>\n

\u201cMy response was \u2018absolutely yes\u2019,\u201d she recalls.<\/p>\n

\u201cThis dream finally became a reality just as the pandemic hit in 2020.<\/p>\n

\u201cTaking on any business at this time was a considerable risk, but this proved to be a monumental period of growth beyond anything I could have imagined.<\/p>\n

\u201cIt really gave me a huge feeling of gratefulness for the trust our customers put in our products at such an unknown time.\u201d<\/p>\n

Mel says she initially intended to find her feet in the business for 12 months before making any changes but that quickly changed when Livingetc became her baby.<\/p>\n

\u201cI’m not sure who I was kidding,\u201d she laughs.<\/p>\n

\u201cFour weeks in, and we started renovations – walls were built, walls removed and plenty of painting.<\/p>\n

\u201cOur store is now made up of three large showroom spaces showcasing an extensive range of furniture, lighting, art and homewares.<\/p>\n

\u201cIn December last year, we also gave the exterior a facelift. The famous pink sheep had finally had its day with a freshly painted building and new window graphics.\u201d<\/p>\n

Interior design is at the heart of Livingetc which is also a haven for lovers of quality furniture, lighting, art and homewares.<\/p>\n

To step inside the store is to be greeted with a carefully curated range of sofas, armchairs, rugs, tables, chairs, stools, homewares and beautiful artworks which
\nset off the space.<\/p>\n

The High Street store stocks an array of major brands including GlobeWest, Molmic, Moran, Harbro, Ethnicraft, Hermon Hermon Lighting, The Rug Collection, Tribe, Casey Burrill Art, The Baker Collection, Bonnie and Neil, Citta, Mulberi, Marmoset Found and Indigo Love.<\/p>\n

\"\"<\/p>\n

\u201cThe showroom is our mood board for our customers, helping them visualise the layout, furniture placement and colour palettes.<\/p>\n

\u201cI love that people can bring in their house plans or show me through their homes which allows us to use our knowledge to create the perfect space for our clients.<\/p>\n

Livingetc\u2019s reach extends beyond the Geelong and Surf Coast regions to customers all over Australia.\u201cWe’ve furnished homes off-the-plans throughout Victoria, including Melbourne, Ballarat, Lorne, Colac and the Mornington Peninsula.<\/p>\n

\u201cWe are currently working on projects in Byron Bay and the Gold Coast.\u201d<\/p>\n

Mel says they are constantly planning and researching new items to ensure they offer clients a wide variety of looks.<\/p>\n

\u201cWe have five new sofa designs arriving in the showroom in the next few weeks,\u201d she says.<\/p>\n

\u201cWe are also working on some beautiful custom pieces from our Australian-made furniture suppliers in Melbourne, using amazing fabrics from our wide variety of fabric houses.\u201d<\/p>\n

Mel\u2019s personal style is \u201crelaxed contemporary style with a punch of colour\u201d.<\/p>\n

\u201cI really believe colour can bring a space to life and evoke a feeling of happiness and contentment,\u201d she says.<\/p>\n

\u201cI love so many styles and don’t feel much need to be strict with one kind.<\/p>\n

\u201cClever use of beautiful furniture pieces and textured fabrics paired with accessories can create a beautiful, cohesive space.\u201d<\/p>\n

\"\"<\/p>\n

Mel is proud to know that customers who walk through the doors of Livingetc are in good hands thanks to her team of nine who represent a diverse skillset ranging from interior designers to visual merchandisers and administration.<\/p>\n

\u201cOur customer service, interior design skills and product knowledge are second to none,\u201d she says.<\/p>\n

\u201cIn particular, Ken Rawson deserves a shout out. He is our store manager and has been part of Livingetc for 18 years.<\/p>\n

\u201cHis wealth of knowledge is second to none, and he is literally furnishing the children\u2019s homes of some of our longest-standing clients.<\/p>\n

\u201cThis makes me feel proud and strengthens my belief in Livingetc\u2019s future.\u201d<\/p>\n

Livingetc is located at 98A High Street, Belmont, and opens Tuesday to Friday from 9am – 5.30pm and Saturday 10am – 4pm (Monday by appointment).<\/p>\n

Discover more online at livingetc.com.au, on Instagram – @livingetc<\/a> – and Facebook – facebook.com\/livingetc<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Taking ownership of Livingetc two years ago is something Melissa Andrew describes as a dream come true and a challenge she was ready to relish. An interior designer with experience in visual merchandising and retail management, Mel was working for the Belmont store when the owner pulled her aside and asked if she would be […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":165,"featured_media":71169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"post_folder":[],"class_list":["post-71168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"yoast_head":"\nLivingetc flourishes with Mel at the helm - Surf Coast Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/surfcoasttimes\/real-estate\/livingetc-melissa-andrew\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livingetc flourishes with Mel at the helm - Surf Coast Times\" \/>\n<meta property=\"og:description\" content=\"Taking ownership of Livingetc two years ago is something Melissa Andrew describes as a dream come true and a challenge she was ready to relish. 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