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<\/p>\nINSPIRED by nature and seeking raw beauty, Zerafima is a brand of luxury resort and ready-to-wear clothes born in Little River, Geelong.<\/p>\n
The boutique clothing brand explores the connection between femininity, nostalgia and the earth, and presents timeless and thoughtful collections that take a slow fashion approach.<\/p>\n
The brand launched in November and featured a diverse collection of cotton and linen beach dresses, edgy denim pieces, luxury rib knitwear, swimwear separates, leather jackets, saddle bags and hats.<\/p>\n
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Designer and owner Libby Pettit said the label is very inspired by her connection to the Surf Coast and her Geelong upbringing.<\/p>\n
\u201cI just love how everyone gets behind locals in Geelong. It\u2019s such a good sense of community down here,\u201d Pettit said.<\/p>\n
\u201cI grew up in Geelong and live at a family property in Little River. I lived in Melbourne for a few years – when I started an activewear brand , but moved back to Geelong during COVID when I sold my activewear brand in 2021.<\/p>\n
\u201cI think this brand is completely relevant to the Surf Coast.\u201d<\/p>\n
\u201cIt\u2019s a resort brand that I have designed to target the “sea and tree” lifestyle changes.\u201d<\/p>\n
With a neutral colour palette of burnt rust, dusted tan, cream and nude and denim, lace, shirring and pintucks, collections at Zerafima are made to be timeless.<\/p>\n
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Self-described as \u201crefined, relaxed and romantic\u201d Zerafima seeks to uphold a slow fashion philosophy, with well made, timeless pieces that can be worn on repeat.<\/p>\n
Aiming to reflect country and coastal living, Zerafima is directional lifestyle label targeting the \u201cSea and tree change \u201c trends post Covid, inspired by the earth and the Australian landscape.<\/p>\n
Each collection is limited addition and made in small batches, to be sold locally.<\/p>\n
Pettit said the first ever Zerafima collection reflects her own fashion style.<\/p>\n
\u201cI purchase high-quality, well-designed pieces that I\u2019ll wear and love for seasons.\u201d<\/p>\n
Like many new Geelong and surf coast residences, Pettit moved back to Geelong during Covid to escape the city, work grind and in search for a more balanced lifestyle.<\/p>\n
\u201cI think a lot of people in Geelong can relate to this story and now need the wardrobes to match.\u201d<\/p>\n
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Pettit said the Newtown launch event was a huge success, hosted by designer Libby Pettit and well-known local fashionista, Bernadette Dzwonczyk and backed by the creative community, local shops, brands and other designers, with approximately 75 Guests attending the first launch and a second launch in Ocean Grove planned after such a successful night.<\/p>\n
The most popular piece of the day was the Freya Bag, selling out in almost two hours.<\/p>\n
Zerafima is available to purchase via the Zerafima online store, via an Australian online store The Iconic as well as small boutiques around Geelong and the Surf coast.<\/p>\n
Visit the Zerafima website at www.zerafima.com.au . or follow @zerafima_official on Instagram or @zerafimaofficial on Facebook .<\/p>\n","protected":false},"excerpt":{"rendered":"
INSPIRED by nature and seeking raw beauty, Zerafima is a brand of luxury resort and ready-to-wear clothes born in Little River, Geelong. The boutique clothing brand explores the connection between femininity, nostalgia and the earth, and presents timeless and thoughtful collections that take a slow fashion approach. The brand launched in November and featured a […]<\/p>\n