Framing memories for 29 years

By Matt Romania

From a humble backyard shed to the iconic location at 39 Fisken Street in Bacchus Marsh, the journey of What Knots Picture Framing is nothing short of inspiring when it comes to small business and community endearment.

The key to this longevity and success lies with Steve and Elaine Hicks’ dedication and adaptability, as they recently closed a significant chapter of their life.

“The production commenced in my backyard originally,” Mr Hicks said, recounting the early days.

“The orders grew so I employed the daughter of a friend who helped in the production.”

Mr Hicks’ effort and vision led the business to move from a shed to a small factory in Melton, and then to a significant turning point.

The current location in Fisken Street was purpose built for them 24 years ago.

“We relocated all three factories into this factory and purchased a new six head profile moulding machine. We imported an automated painting line from Italy and increased our picture moulding production to 40,000 metres per month.”

What Knots has exported to the United Kingdom, Singapore, and the United States through the years.

But what stands out is not just the business journey, it’s the community built along the way.

“We have been blessed to have been supported by both the commercial and retail clients who have dealt with us,” Mr Hicks told The Moorabool News.

“Our suppliers have also been wonderful, and we thank them too. We love being a part of this community and feel extremely privileged that this community has embraced What Knots and allowed it to grow to what it is today.”

While the torch is being passed to new owner, Alex Porter, he is confident about the business’s future.

“Alex Porter is a fantastic young man and will take What Knots to bigger and better things.”

And what lies ahead after a 29-year business journey?

“I have a small business which I operate with my daughter, Rebecca, at a local school,” he said.

Mr Hicks said a touch of leisure is also on the horizon.

“We will look to take a few more breaks during the school holidays as we have now predetermined holidays provided.”

The Hicks’ story reflects the dedication and love that built What Knots. A legacy, crafted not just in wood and glass but in memories and community. As they close this chapter of their lives, Steve reflected on the work they’ve done.

“I have a good sense of achievement for what we have produced from a business point of view.”