Logo refresh gets go ahead

By Lachlan Ellis

A new logo that is more accessible for the visually impaired, with the logo to be gradually adopted over the coming years, has been given the go ahead.

The ‘Brand Strategy Project Update – Corporate Logo Refresh’ came before Moorabool Shire Council at the 1 June Ordinary Meeting, with a new logo recommended by Council’s communications team after 12 months of stakeholder engagement.

While the new logo is quite similar to Council’s current logo, the report stated this could be advantageous as it is “highly recognisable as part of the Shire brand”.

Compared to the current logo, it uses exclusively black text to make it more readable, with less spacing, use of sentence case, and left-aligned text also improving readability.

The new logo was approved unanimously and will be “progressively rolled out as updates are needed” according to a Council spokesperson.

To read the full story – Simply click on the following link

https://issuu.com/themooraboolnews/docs/mn_2022-06-14/11

in the 14 June 2022 edition
OR
pick up a paper around your town.