Regional chains to merge

Starting next month, two western Victorian hardware store chains will partner up, which the companies say will increase the range of products available.

Fagg’s Mitre 10 in Geelong and G. Gay & Co Mitre 10 – the latter of which has Bacchus Marsh’s Wilsons Mitre 10 under its umbrella – will officially merge on Tuesday 1 August, with the united company to be named ‘Fagg’s Group Pty Ltd’.

Among the benefits the merger will bring, the two say, are an expansion of product lines, improved in-store layouts and digital platforms, and the ability to access a wide range of products and services across a wide area, with a single trade account.

Wilsons Mitre 10, which joined G. Gay & Co last year but has operated in the Marsh for over 75 years prior to that, will retain its name, honouring its long history of serving the area.

Andrew Pitman, General Manager of the Fagg’s Group, expressed enthusiasm for the merger.

“We are excited to unite G. Gay & Co. and Fagg’s companies that have long been synonymous with excellence in our industry. By merging, we can build on our strengths, better serve our customers, and remain at the forefront of the timber and hardware industry,” Mr Pitman said.

“Our priority has always been to provide the highest quality products and exceptional customer service, and this merger strengthens our commitment to that mission.”

The integration process has already begun, with a “seamless transmission” planned with all existing locations to continue operations.

The combined store network will have eight stores, and employ around 400 local staff.