Strategy to guide future of wine

VICTORIANS interested in shaping the future of the wine industry are invited to provide feedback on the development of the new Victorian Wine Strategy.

The strategy is being co-designed by Victorian Government and the Victorian wine industry as part of a 2023/24 budget commitment.

The aim is to make the sector more economically and environmentally sustainable and address key issues the industry is facing.

Wine Strategy Steering Committee member and CEO of Wine Victoria Stephanie Duboudin encouraged members of the industry to make a submission.

“The strategy is for everyone in the wine industry, from grape growers and wine makers, through to wholesalers and exporters, and hospitality, retail and consumers,” she said.

“Victoria has one of the most exciting and innovative wine sectors in the world, and this strategy is a fantastic partnership between the Victorian Government and wine industry to shape the future of our sector.”

An engagement paper is available on the Engage Victoria website providing context for contributors and consultation forums have been scheduled over coming months.

Wine Strategy Steering Committee chair Traci Griffin said the committee is trying to discover the best way forward for the industry.

“By inviting industry input, we aim to create a comprehensive and inclusive strategy that not only strengthens the wine sector but also enhances tourism, creates jobs, and drives economic growth across the state,” she said.

“While many of our wineries continue to perform strongly, this strategy is about addressing key challenges and enabling opportunities to ensure a vibrant, diverse and flourishing wine industry in Victoria.”

The final strategy is expected in 2025 and more information can be found on the Engage Victoria website.