{"id":10382,"date":"2022-06-16T11:00:07","date_gmt":"2022-06-16T01:00:07","guid":{"rendered":"https:\/\/themooraboolnews.com.au\/?p=10382"},"modified":"2024-02-03T00:42:52","modified_gmt":"2024-02-02T13:42:52","slug":"logo-refresh-gets-go-ahead","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/themooraboolnews\/news\/logo-refresh-gets-go-ahead\/","title":{"rendered":"Logo refresh gets go ahead"},"content":{"rendered":"

By Lachlan Ellis<\/p>\n

A new logo that is more accessible for the visually impaired, with the logo to be gradually adopted over the coming years, has been given the go ahead.<\/p>\n

The \u2018Brand Strategy Project Update \u2013 Corporate Logo Refresh\u2019 came before Moorabool Shire Council at the 1 June Ordinary Meeting, with a new logo recommended by Council\u2019s communications team after 12 months of stakeholder engagement.<\/p>\n

While the new logo is quite similar to Council\u2019s current logo, the report stated this could be advantageous as it is \u201chighly recognisable as part of the Shire brand\u201d.<\/p>\n

Compared to the current logo, it uses exclusively black text to make it more readable, with less spacing, use of sentence case, and left-aligned text also improving readability.<\/p>\n

The new logo was approved unanimously and will be \u201cprogressively rolled out as updates are needed\u201d according to a Council spokesperson.<\/p>\n

To read the full story – Simply click on the following link<\/p>\n

https:\/\/issuu.com\/themooraboolnews\/docs\/mn_2022-06-14\/11<\/a><\/p>\n

in the 14 June 2022 edition
\nOR
\npick up a paper around your town.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Lachlan Ellis A new logo that is more accessible for the visually impaired, with the logo to be gradually adopted over the coming years, has been given the go ahead. The \u2018Brand Strategy Project Update \u2013 Corporate Logo Refresh\u2019 came before Moorabool Shire Council at the 1 June Ordinary Meeting, with a new logo […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":221,"featured_media":25638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[5880,5881,5781,5882,5883],"post_folder":[],"class_list":["post-10382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brand-strategy-project-update","tag-corporate-logo-refresh","tag-lachlan-ellis","tag-new-logo","tag-shire-brand"],"acf":[],"yoast_head":"\nLogo refresh gets go ahead - The Moorabool News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/themooraboolnews\/news\/logo-refresh-gets-go-ahead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo refresh gets go ahead - The Moorabool News\" \/>\n<meta property=\"og:description\" content=\"By Lachlan Ellis A new logo that is more accessible for the visually impaired, with the logo to be gradually adopted over the coming years, has been given the go ahead. 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