AGRITOURISM is a big focus of a western Victorian tourism body, with farmers, landowners, and businesses across the west are being asked to help shape a new program.<\/p>\n
Tourism Midwest Victoria, which represents western Victoria from Bacchus Marsh to Moonambel, is aiming to grow the region’s visitor economy.<\/p>\n
The TMV board currently have their sights on getting more visitors to the area’s farms and rural landscapes.<\/p>\n
TMV has partnered with Sparrowly Group, who are experts in agritourism product development, to create a new program to strengthen business capacity in the rapidly growing industry.<\/p>\n
The Agritourism Development Program, which is set to launch soon, will include educational sessions in each local government area covered by TMV, a masterclass, and group and one-to-one mentoring for farmers and graziers to develop on-land agritourism experiences.<\/p>\n
In developing the program, TMV is seeking feedback from farmers, landowners, and businesses in Moorabool Shire who are interested in agritourism, to help inform what opportunities and challenges are out there.<\/p>\n
A survey is currently up on the TMV website, where more information can be found.<\/p>\n
Questions include what activities a business currently delivers, what times of the year they can provide agritourism offerings, and what is produced on the farm.<\/p>\n","protected":false},"excerpt":{"rendered":"
AGRITOURISM is a big focus of a western Victorian tourism body, with farmers, landowners, and businesses across the west are being asked to help shape a new program. Tourism Midwest Victoria, which represents western Victoria from Bacchus Marsh to Moonambel, is aiming to grow the region’s visitor economy. The TMV board currently have their sights […]<\/p>\n