By Meg Kennedy<\/p>\n
A Moorabool winery is set to make its debut in Japan, following a recent State Government grant to export to East Asia.
\nSt Anne\u2019s Winery was the recipient of a $10,000 grant as part of the State Government\u2019s Wine Growth Fund initiative.
\nThe grant will allow St Anne\u2019s to export to East Asian markets and seek a consultant, to aid in analysis and advice for entering the new market in Japan.
\nSt Anne\u2019s Winery Export Director Angus McLean said the winery\u2019s export strategy \u201chas been rolling for 20-years\u201d, but the introduction of the Japan-Australia Economic Partnership Agreement in early-2015 saw Japan become a \u201cmarket of interest\u201d to St Anne\u2019s.
\n\u201cIn the last 4-years, this market has shown significant growth and alerted us to the fact that we should be engaging with it,\u201d he said.
\nMr McLean said St Anne\u2019s began developing a strategy to market to the Japan market, with the assistance of the Victorian Government in 2016.
\nAs for the benefits for St Anne\u2019s, Mr McLean said along with the growth of the winery\u2019s export strategy and sales to foreign markets, the new venture \u201callows investment back into our product, [creating] vineyard expansion, which translates as jobs and increased viability.\u201d
\n\u201cBeing able to reach cities in Asian markets with the same population as Australia, is testament to the importance of this campaign to grow our business,\u201d he said.
\nMember for Buninyong Michaela Settle said that \u201cVictorian winemakers produce some fantastic wines, and we\u2019re proud to back St Anne\u2019s Winery in growing their business.\u201d
\nMr McLean says the wines are estimated to debut in the East Asian market in \u201c10-15 months\u201d time.
\nThe Wine Growth Fund is part of the State Government\u2019s commitment to boost the wine industry in Victoria, by aiding Victorian wine producers to create jobs and increase exports.<\/p>\n","protected":false},"excerpt":{"rendered":"
By Meg Kennedy A Moorabool winery is set to make its debut in Japan, following a recent State Government grant to export to East Asia. St Anne\u2019s Winery was the recipient of a $10,000 grant as part of the State Government\u2019s Wine Growth Fund initiative. The grant will allow St Anne\u2019s to export to East […]<\/p>\n