{"id":7997,"date":"2021-12-21T09:00:18","date_gmt":"2021-12-20T22:00:18","guid":{"rendered":"https:\/\/themooraboolnews.com.au\/?p=7997"},"modified":"2024-02-04T04:32:28","modified_gmt":"2024-02-03T17:32:28","slug":"local-papers-essential","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/themooraboolnews\/news\/local-papers-essential\/","title":{"rendered":"Local papers \u201cessential\u201d"},"content":{"rendered":"

Conducted in July and August this year, a survey has found that a majority of non-local newspaper readers still believe the papers are \u201can essential service for the community\u201d.<\/p>\n

Conducted as part of \u2018The Local News Innovation Project\u2019 \u2013 a partnership between Deakin, RMIT, Country Press Australia (CPA), and the Australian Government \u2013 the survey asked 407 Facebook users in four areas their thoughts on local newspapers.<\/p>\n

\u2018Exploring the social \u2013 A report on Facebook users who don\u2019t read local newspapers\u2019 was published on Tuesday 14 December, and revealed a number of interesting statistics.<\/p>\n

Despite not being local newspaper readers, 64.5 per cent of respondents said they found a printed local paper an essential service, with almost half (48 per cent) saying if they ever did read a local paper, they would do so in print, rather than online (33 per cent) or on social media (13 per cent).<\/p>\n

Participants also showed resistance to the idea of paying for local news, with 64.5 per cent not paying for any news and information, but said they would engage if it was free.<\/p>\n

\u201cNews should be free to read, and newspapers should make their profit from advertisements,\u201d a 50-year-old female survey participant said.<\/p>\n

\u201c[Don\u2019t] disappear behind a paywall. I can only access headlines. I refuse to pay for news that I used to have free access to,\u201d a 63-year-old female from Victoria said.<\/p>\n

A strong sentiment for media diversity was also observed in the findings, with 73 per cent of respondents favouring locally owned newspapers profiting from local news production, versus 14 per cent preferring \u201cno profit\u201d, 7 per cent \u201cFacebook and Google\u201d and 6 per cent \u201cnational and international news companies\u201d.<\/p>\n

Deakin University Associate Professor Kristy Hess is leading the research, and said the findings reinforced the passion for print uncovered from a previous survey of local newspaper readers.<\/p>\n

“The fact that social media users examined here (in the latest survey) also indicate a preference for print is perhaps especially profound,\u201d Dr Hess said.<\/p>\n

“Many participants highlighted that the absence of a home-delivery service or easy way to access the paper created an impediment to accessing the physical copy. They also indicated that they resisted paying for local news and would engage if it were free.<\/p>\n

To read the full story – Simply click on the following link<\/p>\n

https:\/\/issuu.com\/themooraboolnews\/docs\/mn_2021-12-21\/3<\/a><\/p>\n

in the 14 December 2021 edition
\nOR
\npick up a paper around your town.<\/p>\n","protected":false},"excerpt":{"rendered":"

Conducted in July and August this year, a survey has found that a majority of non-local newspaper readers still believe the papers are \u201can essential service for the community\u201d. Conducted as part of \u2018The Local News Innovation Project\u2019 \u2013 a partnership between Deakin, RMIT, Country Press Australia (CPA), and the Australian Government \u2013 the survey […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":221,"featured_media":27092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[4134,2562,4135,4136,4137,4138],"post_folder":[],"class_list":["post-7997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-australian-research-council","tag-bruce-morgan","tag-deakin-university-associate-professor-kristy-hess","tag-essential-service","tag-local-papers-essential","tag-the-local-news-innovation-project"],"acf":[],"yoast_head":"\nLocal papers \u201cessential\u201d - The Moorabool News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/themooraboolnews\/news\/local-papers-essential\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local papers \u201cessential\u201d - The Moorabool News\" \/>\n<meta property=\"og:description\" content=\"Conducted in July and August this year, a survey has found that a majority of non-local newspaper readers still believe the papers are \u201can essential service for the community\u201d. 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