{"id":113365,"date":"2026-02-09T04:00:00","date_gmt":"2026-02-08T17:00:00","guid":{"rendered":"https:\/\/timesnewsgroup.com.au\/tweedcoasttimes\/?p=113365"},"modified":"2026-02-04T22:00:51","modified_gmt":"2026-02-04T11:00:51","slug":"student-artwork-drives-home-new-seatbelt-safety-campaign","status":"publish","type":"post","link":"https:\/\/timesnewsgroup.com.au\/tweedcoasttimes\/news\/student-artwork-drives-home-new-seatbelt-safety-campaign\/","title":{"rendered":"Student artwork drives home new seatbelt safety campaign"},"content":{"rendered":"

A NEW seatbelt safety initiative across Tweed features specially-designed artwork by Kingscliff TAFE student Holly Porter as part of the ‘Hug of Life’ campaign aimed at encouraging young people to buckle up.<\/p>\n

The campaign was developed through a collaboration between Tweed Shire Council and Kingscliff TAFE under the national Re:act program, which challenges students to create their own road safety campaigns.<\/p>\n

Porter’s winning design was created with input from Transport for NSW and Safe System Solutions and is now being promoted through local networks.<\/p>\n

The artwork is currently on display at bus stops and other prominent locations across the region.<\/p>\n

Porter said her campaign was inspired by research she conducted with drivers aged 17 to 25, which revealed concerning attitudes toward seatbelt use.<\/p>\n

“At least half of the surveys I conducted came back stating that either people do not use their seatbelts correctly or not at all, and that is just mind-boggling,” she said.<\/p>\n

“The slogan was inspired by the famous song The Kiss of Life \u2014 a play on words. ‘Hug of Life’ felt fitting because it captures the idea that your seatbelt is literally holding you safe.”<\/p>\n

Seatbelts remain one of the most effective safety measures on the road.<\/p>\n

The World Health Organisation has found they reduce the risk of fatal or serious injury by up to 60 per cent for drivers and front-seat passengers, and by approximately 44 per cent for rear-seat occupants.<\/p>\n

Council road safety officer Lily Morgan said the initiative was a powerful way to engage young people in meaningful behaviour change.<\/p>\n

“This campaign puts young people’s safety front and centre,” Morgan said.<\/p>\n

“Holly has done a fantastic job bringing the message to life in an engaging way, with a clear sense of care throughout the design.”<\/p>\n

To learn more about the program and view the campaign, visit reactforchange.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A NEW seatbelt safety initiative across Tweed features specially-designed artwork by Kingscliff TAFE student Holly Porter as part of the ‘Hug of Life’ campaign aimed at encouraging young people to buckle up. The campaign was developed through a collaboration between Tweed Shire Council and Kingscliff TAFE under the national Re:act program, which challenges students to […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":234,"featured_media":113366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-113365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nStudent artwork drives home new seatbelt safety campaign - Tweed Coast Times<\/title>\n<meta name=\"description\" content=\"Explore the Hug of Life campaign, a Tweed road safety initiative featuring student artwork to promote seatbelt safety for young drivers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timesnewsgroup.com.au\/tweedcoasttimes\/news\/student-artwork-drives-home-new-seatbelt-safety-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Student artwork drives home new seatbelt safety campaign - 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