Lane honours Cincotta legacy

A SIGN to mark the newly named Cincotta Lane has been unveiled, celebrating the legacy of fruit and vegetable merchants Joe and John Cincotta.

The previously unnamed lane, which is located between 209 and 211 Mair Street, is used by surrounding businesses for deliveries.

It was unofficially known as Cincotta Lane before the unveiling due to the mural of the former Cincotta Fruit and Vegetable Merchants’ store.

The Cincotta family has been part of the Ballarat business community since the gold rush and cousins Erman Cincotta and Laurie Castellani were there to mark the unveiling.

“The new Cincotta Lane sign honours Joe and John Cincotta, whose unwavering commitment to the Ballarat community spanned more than 60 years,” mayor Cr Tracey Hargreaves said.

“Their legacy is not just in the produce they sold, but in the lives they touched and the spirit of service they embodied.

“They were known for their generosity in giving back to the community and creating a family friendly atmosphere in the store that is still memorable for people to this day.”

The family’s original fruit shop opened at 211 Mair Street in the 1920s by Erman Cincotta.

Brothers Joe and John Cincotta ran a store at 209 Mair Street from the late 1940s until the early 2000s.

The naming proposal was initiated by the Palace Regent Cinema and following community consultation, it was submitted to the Geographic Names Victoria before publication in the Victoria Government Gazette.