Simplex Insurance Solutions Director and 2025 Victorian Vero Young Broker of the Year state finalist

THE insurance broking industry has long been perceived as male-dominated, particularly in senior and leadership roles.

However, professionals like Jessica Cudia of Simplex Insurance Solutions are helping reshape that narrative.

Her selection as a finalist for the Victorian Vero Young Broker of the Year is not only a recognition of professional excellence, but also a testament to the growing influence of women in an evolving industry.

Jessica is a director at Simplex Insurance Solutions, a boutique brokerage known for its client-focused approach and tailored insurance advice.

In a sector that demands technical expertise, strategic thinking and strong relationship management, Jessica has built a reputation for delivering thoughtful, practical solutions that genuinely serve her clients’ needs.

Her ability to balance commercial insight with empathy and clear communication has made her a trusted adviser to individuals and businesses alike.

Being a state finalist for the Vero award, in partnership with the National Insurance Brokers Association (NIBA), places Jessica in the top three young brokers for Victoria when it comes to emerging professionals recognised for leadership, integrity and contribution to the profession.

The award celebrates brokers under 35 who demonstrate exceptional commitment to client service, professional development, and the broader insurance community.

For Jessica, this recognition reflects years of dedication, learning and resilience in a competitive environment.

As a female professional in a traditionally male-dominated industry, Jessica’s journey has not been without challenges.

Insurance broking has historically seen fewer women in senior and decision-making roles, particularly within commercial and advisory spaces.

Navigating these dynamics requires confidence, perseverance, and the ability to assert expertise – qualities Jessica consistently demonstrates in her work and leadership style.

Rather than being deterred by industry norms, Jessica has used them as motivation.

She has built her career on knowledge, credibility and results, earning respect through performance rather than perception.

Her success sends an important message to younger women entering the industry: that gender is not a limitation, and leadership is defined by capability and character.

Within Simplex Insurance Solutions, Jessica plays a key role in fostering a collaborative and inclusive workplace culture.

She leads by example, encouraging professional growth, continuous learning and ethical practice.

Her approach reflects a broader shift within the insurance industry toward diversity, equity and the recognition that varied perspectives strengthen decision-making and client outcomes.

The Vero Young Broker awards program also highlights the industry’s increasing commitment to celebrating diverse talent.

By recognising professionals like Jessica, the award helps elevate role models who inspire change and encourage greater female participation at all levels of insurance broking.

It reinforces the idea that excellence in the profession is not defined by gender but by dedication, skill and leadership.

Jessica’s selection as a finalist is more than a personal achievement – it is a symbol of progress.

As she continues to grow her career at Simplex Insurance Solutions, she stands as a powerful example of how women are shaping the future of insurance broking, breaking barriers and redefining what leadership looks like in a modern, inclusive industry.