Lilly Bliss Lingerie finds a new home on The Terrace

OVER the past few weeks, the team at Lilly Bliss has been deeply moved by the number of people who have stopped by or picked up the phone, genuinely worried that Lilly Bliss had quietly disappeared.

The messages, the check-ins, the concern – it has been incredibly touching.

The moment people realise the business hasn’t closed and has simply moved is often followed by visible relief.

It is a powerful reminder that Lilly Bliss is more than just a shop – it is something the Ocean Grove community truly values and relies on.

Lilly Bliss is very much still here, now located at 64C The Terrace, just metres from its previous store at 70C.

Same strip, same trusted faces, just a beautiful new space.

Established almost 18 years ago, Lilly Bliss has always focused on supporting women through every stage of life, offering a carefully considered range of lingerie, sleepwear, swimwear, thermals, layering garments, mastectomy solutions, socks, hosiery and everyday essentials.

Every product is selected with comfort, function, fit and body awareness front of mind.

Over time, Lilly Bliss has built a deeply loyal client base, largely through word of mouth.

The business does not rely on heavy marketing. Instead, its reputation has been shaped through consistent care, expertise and trust.

Breast Care nurses trust and regularly recommend Lilly Bliss to patients both pre- and post-operative, and the store also supports a number of nursing homes across the Bellarine Peninsula and surrounding areas.

A particularly special aspect of the business is the growing intergenerational loyalty, with grandmothers recommending Lilly Bliss to daughters, granddaughters, sisters and friends – relationships built on trust and shared experience over many years.

While the location may have changed, everything customers value remains the same: professional service, expert fitting advice and a thoughtfully curated high-quality range, in a warm, friendly and respectful environment.

The team at Lilly Bliss is incredibly grateful for the ongoing support of the community and looks forward to welcoming both familiar faces and new customers into the new space at 64C The Terrace.

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