Global brand returns to its Bellarine roots

OCEAN Grove is once again home to outdoor apparel brand Zorali, with founders Cam and Elise Greenwood relocating the business back to the Bellarine after four years in Queensland.

For the couple, the move is a return to the coastline where the brand was founded and where many of its earliest ideas took shape.

“It’s definitely exciting for us to be back home,” Cam said. “It’s been a long time coming.

“We missed Victoria’s seasons and the rugged wild nature of things. To be fair, it’s in the DNA of the brand.

“The whole coastline down here has a special place in our heart and its full circle to be back here right where it’s embedded in the heart of Zorali.”

Founded in 2018, Zorali has grown from a small local venture into a global outdoor apparel brand with a community of more than 70,000 people across 80 countries.

It became a certified B Corporation in 2022.

“It’s amazing to see how far it’s come from small conversations on the beach in Torquay to becoming a community globally,” Cam said.

“The community around here has been paramount. We’ll never forget that first adventure meet-up in the You Yangs. Since then, everyone has been along the journey with us enjoying the outdoors in our gear.”

Now back home, Cam said the team was looking forward to reconnecting with the local community while continuing to develop new products.

“Zorali does do quite well in the cold, so expect more in that space,” he said.

“We are also working on a collection for the warmer months, which we can’t wait to get into the hands of our community this spring.

“Merino continues to be popular for us and that’ll be a consistent focus.”