Business Leader of the Year Award sponsored by bay 93.9: Justine Martin

October 19, 2023 BY

Business Leader of the Year winner, Justin Martin, has turned adversity into a thriving suite of businesses.

Justine Martin is the Queen of Resilience. In 2011, she was diagnosed with Multiple Sclerosis, underwent three heart surgeries, and then battled three primary cancers. She was told she would likely never work again. So, Justine did the opposite, building a platform to use her hardship to inspire others and make a difference in their lives.

She now runs the Justin Martin Corporation. An astounding seven businesses fall under its banner including resilience mindset coaching, a publishing company, and a professional art wellness group. Justine is also an author, keynote speaker, podcast host, and award-winning artist.

And now Justine is the winner of the highly prestigious Business Leader of the Year Award, sponsored by bay 93.9. The Business Leader of the Year Award celebrates the achievements of business professionals who can demonstrate successful leadership skills.

“The judges were impressed with Justine and her resilient mindset despite the number of setbacks she has received since 2011,” chair of the judging panel Simon Flowers said. “Her achievements of numerous businesses and staff since this time, and her leadership within the disability sector is huge.”

A disability advocate, Justine uses her own experiences of living with a disability to encourage others to take steps toward a positive future of their own. “One judge described her as an Influencer in Life,” Mr. Flowers said.

Through her work as a resilience mindset coach, Justine guides others through difficult and challenging times. Her programs are tailored to each individual and are designed to help them develop the ability to cope with adversity. The judges were particularly impressed with the extent of Justine’s contributions within the community.

“MS Ambassador for over 10 years, structuring businesses around disability, writing retreats on resilience all over the world, MS books, podcasts all directed towards the disability sector,” Mr. Flowers said. “She stated procrastination is not in her vocabulary, and she really does live, breathe, and sleep her brand. Justine is a true leader in the disability sector within the Geelong region.”

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Bay 93.9

Bay 93.9 is the sponsor of the 2023 Business Leader of the Year Award.

Bay 93.9 is an independent, family-owned radio station and proud partner of the Geelong Business Excellence Awards.

The team is passionate about local business and fuelling clients’ success.

With an all-local live on-air team and dedicated local newsroom, they work hard to deliver Geelong, the Bellarine, and Surf Coast entertaining, informative, relatable radio; the best feel-good music from the ’80s; the latest local news; and client messaging that delivers effective, measurable results.

Bay 93.9 is the #1 station 40+ in this region. With 42 per cent of local people listening to local radio, commercial radio weekly audiences are reaching record highs, and with more growth projected for this region, the future is bright.

Visit their website at

*Xtra Insights – Geelong Survey One – Oct 2022

*GFK – Commercial Radio – Survey One – Mar 2023