GBEA winner – Best First Year Award – Made Great

Made Great is more than just your average digital marketing agency.

The business was born from a gap in the market with the aim of linking successful digital outcomes with a new approach to marketing, one that transforms the agency relationship into a true business partnership.

This partnership is based on a deep respect for business and human connection and serves as a key driver of not only Made Great’s success, but its clients.

The business prides itself on its ability to tailor its services to meet the specific goals and objectives of each of its clients, with return on investment lying at the heart of everything the agency does.

Its approach is grounded in strategic intent, and every engagement begins with the development of a customised strategy that ensures its actions have a clear purpose, direction and measurable outcomes.

The team scrutinises every dollar as if it were its own, ensures every report is delivered on time, and celebrates the success of its clients as its own.

“The beauty of digital marketing comes from the immediate access to data insights and the opportunity to adjust and evolve strategy before our clients realise they need it,” Made Great founder Kate Ware said.

“We prioritise being transparent and accountable and keeping communication open, and our relationships and ongoing clients are a testament to this.”

Working with a select group of Australia’s favourite brands, Made Great has quickly carved out a niche for itself by not just marketing brands, but by shining a light on the people behind them.

This recognition of the power of personal leadership branding, as well as the importance of authenticity and personal connection in marketing, has steered the agency towards its focus on the stories, faces and values that define businesses.

Impressed with its approach, the judges have awarded Made Great the Best First Year Entry Award, sponsored by Harwood Andrews.

The award celebrates a business that has not previously entered the awards.

The business was also a finalist this year in the Digital Engagement Award category.

“True to their tagline ‘Great by name, great by nature’, they have made a remarkable impact in Geelong, despite only being here for a short time,” Judge Rob Hunter said.

“Their ability to engage clients both locally and nationally is impressive, and the judges were particularly struck by the professionalism, innovation and key business differentiators they demonstrated throughout the process.

“We look forward to seeing Made Great continue to grow and reach even greater heights in the future.”

For more information, head to madegreat.com.au

Sponsored by Harwood Andrews.

This year’s sponsor of the Best First Year Entry Award is Harwood Andrews.

A distinguished legal powerhouse, Harwood Andrews is dedicated to forging pathways towards a brighter future.

As one of Victoria’s foremost law firms, Harwood Andrews has earned a reputation for delivering tailored legal services to both businesses and individuals.

The firm is committed to providing strategic, compelling and comprehensive legal solutions and is known for its innovative use of technology to transform situations.

Operating from offices in Geelong and Melbourne, the firm believes in the power of making the right connections – with each other, its clients and the broader community.

In doing so, it aims to pave the way for a future where individuals, businesses and government entities prosper with the aid of their specialist legal insight and expertise.

Harwood Andrews is also a strong supporter of the Victorian community and is involved in several charitable and community organisations.

Harwood Andrews