Anaconda brings warmth to those in need
ANACONDA Geelong is participating in the sixth annual Heat the Homeless appeal in a bid to help vulnerable communities stay warm this winter.
With an anticipated 116,000 people across Australia identifying as homeless, the appeal urges community members to donate their pre-loved snow jackets to keep those in need warm.
The appeal was formed through the partnership of Australia’s largest camping and outdoor retailer Anaconda and the nation’s leading snow and outdoor gear brand XTM Performance.
Since the appeal first began in 2016, more than 20,000 snow jackets have been donated across the country.
Anaconda’s Belmont-based store will serve as the region’s local collection point for the pre-loved jackets preferably waterproof, clean and warm.
Donations collected from around the country will be distributed to the homeless via a network of up to 2,000 charities.
Brand new jackets can also be purchased from any Anaconda store and donated to the appeal.
Anaconda chief executive officer Chris Lude said the camping and outdoor franchise was dedicated to helping millions of Australians make lasting winter memories each year.
“We’re very humbled to partner with XTM Performance to bring a little bit of warmth to those that need it most,” he said.
“We look forward to welcoming Aussies to our stores across the country as they update their winter wardrobes and leave their pre-loved jackets for those who’ll get much-needed use from them.”
XTM Performance founder Pete Forras said homelessness numbers were on the rise with a predicted surge of up nine per cent in 2021.
“We are proud to be back with Heat the Homeless for our sixth appeal, to make the harsh winter a little more comfortable for thousands of rough sleepers across the country and help protect them from the cold,” he said.
“We’re so grateful for Anaconda’s support and encourage everybody to donate their pre-loved jackets.
“Your unwanted clothing will make a world of difference to a fellow Aussie in need.”