Council introduces strategic advocacy framework for broader collaboration

THE City of Greater Geelong has unanimously approved a comprehensive Advocacy Framework, setting the stage for an enhanced collaborative effort across local, regional, state, national, and international tiers for the next three years.

This strategic document introduces a new approach to regional collaboration, renewing the partnership with G21 with a reduced financial commitment and fostering joint advocacy initiatives with the City of Wyndham, which is not a G21 member.

Mayor Trent Sullivan highlighted the necessity for adaptive strategies to support the city’s growth.

“As Victoria’s second-city with high population growth and a surging economy, we need to ensure we continue to improve infrastructure and services,” Mayor Sullivan said.

“Our new approach to advocacy gets the balance right by considering what the City does well as an advocacy leader and finding opportunities where we can collaborate with other municipalities and community organisations to get the best possible outcomes.”

Originally joining G21 in 2002, the council had momentarily stepped back in April 2023 to reassess its advocacy strategies.

This period of reflection led to a decision to rejoin G21, albeit with a leaner fiscal footprint, aiming to bolster regional advocacy while also achieving cost efficiency.

The partnership with the City of Wyndham is expected to open up significant advocacy opportunities, particularly in the vital western growth corridor.

CEO Ali Wastie highlighted the importance of collaborative effort.

“It will take all levels of government, community and industry working together to ensure Geelong reaches its true economic powerhouse potential and be Australia’s best regional city,” Ms Wastie said.

“Our advocacy priorities are achievable but ambitious.”