Gawk Outdoor splits from oOh! Media

GAWK Outdoor and oOh! Media are consciously uncoupling, with the two advertising businesses deciding to go their separate ways after eight years together.

For activity after January 12, 2026, agencies and advertisers will no longer be able to book Gawk’s more than 400 static and 64 digital billboard faces through oOh! Media across Victoria, South Australia and New South Wales.

Gawk is taking agency sales in-house, and has created a dedicated agency sales team:

• Tim Stevenson steps up into the newly created role of group agency director
• Heidi Lawrie continues to lead Victoria as agency sales director
• Mitchell Madeley, Khayam Jeffrey (Sydney) and Sam Liistro (Melbourne) have joined as group sales managers, and
• Inese White and Akansha Sharma take on the reins as agency sales co-ordinators.

This team will work directly with agencies nationwide, providing knowledge of regional Out of Home (OOH) and access to the most comprehensive network of OOH in regional south-east Australia.

“We could not thank oOh! Media enough for their support over the past eight years,” Gawk director Luke Course said. “It has allowed us to grow our business rapidly and we recognise their important contribution. We are confident we will look back on them as our first serious girlfriend, but now it is time to play the field ourselves and have some fun.”

Group agency director Tim Stevenson quipped that Gawk has been “the best-kept secret in regional out-of-home”. “oOh! was our first love, but we’ve built a talented team, the momentum, and a large scale communications platform to flirt with the whole industry.”

In regional Victoria, Gawk commands an unrivalled 80 per cent share of roadside OOH. In South Australia, Gawk operates the largest digital billboard footprint of any provider.

In regional New South Wales, Gawk has surged to become the second-biggest operator, sitting just behind oOh! Media.

The company opened its first New South Wales office in Erina in July, reinforcing its long-term commitment to the state, and is just about to open a new Sydney office.