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Residents weigh in on Geelong’s urban renewal plan

May 7, 2024 BY

Market Square Quarter visualisation - Looking from Union Street towards Little Malop Central. Photo: SUPPLIED

THE City of Greater Geelong’s consultation on the Draft Market Square Quarter Masterplan, which wrapped up on 11 February, has shown mixed reactions from the community.

The proposed plan seeks to rejuvenate the city block bounded by Malop, Yarra, Ryrie, and Moorabool streets into a dynamic urban centre.

Throughout the 75-day feedback period, the city received input from 257 survey participants, with more than 180 identifying as local residents.

Additionally, 73 people attended four public sessions, and the project’s webpage noted 9,263 views from 6,609 visitors.

About 67 percent of respondents showed varying degrees of support for the plan, with 33.08 percent fully backing it.

However, nearly 16 percent were against or strongly opposed to the proposed changes, citing concerns about parking shortages, bus interchange locations, potential for increased anti-social behaviour, and traffic congestion.

Mayor Trent Sullivan said he appreciated the community’s involvement.

“Council is appreciative of the community and stakeholders who took the time to review the Draft Market Square Quarter Masterplan and share their thoughts,” Mr Sullivan said.

“It’s important we get the vision for this area right as it is a vital part of our region’s social and economic prosperity.”

Enthusiasm for elements like urban renewal, enhanced arts and cultural events, and a respect for heritage features was evident, with 43 percent strongly supporting the masterplan’s vision.

Supporters were keen on seeing more retail and entertainment options, outdoor dining, pedestrian-friendly spaces, and a fresh food market that retains the area’s historical character.