Why more Geelong families are choosing to rebuild, not move
ACROSS Geelong, a growing number of homeowners are choosing a bold alternative to moving: knocking down their existing home and building brand-new, right where they already love to live.
From Belmont and Highton to Newtown, families are recognising that a knockdown-rebuild offers the perfect way to stay in a favourite suburb, while creating a home designed for modern life.
The trend is gaining momentum as property values rise and older homes become increasingly costly to renovate.

Why Geelong locals are rebuilding
“People want to stay in the communities they love, but their homes no longer meet their needs,” Simonds Homes regional sales manager for Geelong, Joanne Ray, said.
“Knockdown-rebuilds let families reimagine their living spaces without leaving the street they’ve grown up in.”
Unlike a renovation, which can reveal hidden problems and escalating costs, a knockdown-rebuild starts fresh. Homeowners benefit from a fixed price, a clear timeline and a home built to today’s energy efficiency and design standards.
Designs that suit Geelong living
Local builders, such as Simonds Homes, are helping families take advantage of this trend with flexible home designs tailored to the Geelong lifestyle.
Spacious open-plan layouts, light-filled living areas and smart storage solutions are popular for growing families, while premium options like its Masterpiece range cater perfectly to those looking for custom and dual occupancy design solutions.
“Every block is different, which is why our designs are flexible,” Ray said.
“We work with families to create homes that match their lifestyle, from coastal casual living to modern family practicality.”
Smart materials for a coastal climate
Rebuilding also offers the chance to upgrade the materials and finishes of a home.
Facades featuring James Hardie cladding provide a modern, low-maintenance look built to withstand Geelong’s coastal weather.
Combined with COLORBOND steel roofing and energy-efficient inclusions, homeowners can enjoy a stylish home that performs as well as it looks.
A simple, local process With local New Home Specialists guiding every step, from demolition approvals to design selection, the knockdown-rebuild journey is easier than most expect. Families can enjoy the excitement of a brand-new home without the stress of relocating.

For Geelong homeowners looking to stay in the community they love while upgrading to a modern, tailored home, a knockdown-rebuild is fast becoming the solution of choice.
Thinking about a knockdown-rebuild? Local Simonds Homes New Home Specialists can help you explore your options and create a home that fits your lifestyle, without leaving the street you call home.
Head to simonds.com.au to learn more.
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