A generational shift: quality caring for Surf Coast seniors

March 8, 2024 BY

Lucy Lincoln encourages women to leave the guilt behind surrounding not being able to do everything.

Anglesea resident Lucy Lincoln started Country to Coast Home Care Services after she recognised the need for quality in-home care in the local area.

Having worked for the Surf Coast Shire, not-for-profits, and in both public and private hospital settings, Lucy designed a personalised care service for seniors in a way that supports the community and her team.

Lucy said that working in the care industry, many staff are women, and she takes pride in supporting others by providing excellent employment conditions, and flexible work arrangements.
“Many women who work are also the primary caregivers at home,” Lucy said.

“Having a good local employer, and overall flexibility at work is important in meeting family commitments.”

Providing care and helping the older generation stay comfortable and connected underpins a holistic attitude towards care and work in the local community.

Lucy noticed women often grapple with trying to “do it all” but she encourages them to leave any guilt behind.

“Life is a constant juggle, so it is important to be realistic, kind to ourselves and each other – as well as those we care for,” she said.

“No-one can do it all so we need to support each other in the things that we can do.”

“This approach helps keep us all going even when we are wearing ‘many hats’ in our jobs, and at home, it all contributes to a stronger, more age-friendly community overall,”

Country to Coast Home Care values how important it is to serve the older generation with respect, dignity, and reverence.

Lucy hopes to inspire others on the surf coast who may be starting their own business or looking at redesigning workplaces to support and employ women.
Head to ctchomecare.com.au for more.