A vision for personal leadership in marketing

March 8, 2024 BY

Kate Ware and Made Great not only market brands but shine a light on the people behind them

From the makeshift boardroom of her childhood bedroom, where her imagination ran as wild as her dreams, Kate Ware has always been destined for greatness in the world of business.

It turns out her early fascination with entrepreneurship – playing “CEO” with a rotary dial phone and a stack of carbon copy invoice books – wasn’t just child’s play; it was a glimpse into her future.

Fast forward to today, Kate stands at the helm of Made Great, a marketing agency in Geelong that has quickly become synonymous with innovation, leadership, and unparalleled success. Under Kate’s visionary leadership, Made Great has carved out a niche for itself by not just marketing brands but shining a light on the people behind them. Recognising the power of personal leadership branding in today’s digital age, Kate has steered her agency to focus on the stories, faces, and values that define businesses.

This approach underscores Kate’s belief in the importance of authenticity and personal connection in marketing. By championing the narratives of business leaders and entrepreneurs, Kate and her team at Made Great are redefining success and proving that the heart and soul of a brand lies in its people.

“Building a personal leadership brand has never been more important,” she said.

“Leveraging organic content enables our clients to achieve significant results and demonstrates the value of investing in this approach. The success of previous projects with clients such as the leadership team from Deloitte Australia demonstrates the potential of organic social media for generating substantial returns at a fraction of the cost of paid advertising.

“Our proven framework empowers business leaders with the confidence in knowing how to identify their purpose, define their audience and learn how and where to create content that resonates, all while growing their network and building their personal leadership brand.”

Many Made Great clients are women in business, whether marketing leaders or business owners looking for like-minded female leads to partner with.

In these current challenging economic times, Kate and the Made Great team recognise the need to be more innovative, agile and opportunistic with marketing dollars. Whether it’s a corporate marketing budget or a business owner’s hard-earned dollars, Kate and her team take a humanistic approach and consider every cent as if it’s their own.

This deep respect for business and the humans behind them drives the success of the Made Great team and, in turn, the success of their clients.

“The beauty of digital marketing comes from the immediate access to data insights and the opportunity to adjust and evolve strategy before our clients realise they need it,” Kate said. “We’re there formulating the approach to better align marketing to an organisation’s business strategy while delivering insights and intel required of the Executive and Board. We prioritise being transparent and accountable and keeping communication open, and our relationships and ongoing clients are a testament to this.”

The scalable marketing agency model Kate has developed partners a select group of accomplished marketing and brand professionals according to their client’s specific needs. These niche teams work with Kate to curiously and creatively solve the various marketing challenges women in business face.

With a commitment to delivering powerful results, a unique approach to the agency/client relationship, and a dedication to helping women in business build their leadership brands, Kate Ware and Made Great are the ultimate strategic partners for marketing greatness.