Exceeding client expectations and delivering exceptional service

March 8, 2024 BY

Kasia Lopez added fine line tattooing to her business after realising she needed to reach beyond hair tattooing.

Kasia Lopez’s business journey, Coastline Ink, began a few years ago with scalp micropigmentation, also known as hair tattoo, a relatively new technique aimed to camouflage hair loss conditions.

As Kasia navigated her first year in business, she soon realised the need to scale the business beyond hair tattooing and added fine line tattoos, eyebrow cosmetic enhancements, and laser tattoo removal.

With this strategic move, last summer, her humble studio blossomed into a thriving hub for all things ink.
According to their clients, what sets Coastline Ink apart is the distinctive ambiance throughout the studio — a far cry from the conventional tattoo parlours.

Bathed in natural light and filled with greenery, the space exudes an industrial chic aesthetic feel, fostering an atmosphere of tranquillity and creativity.

Coastline Ink also has an unwavering commitment to building genuine connections with their community and clients, ensuring they feel valued and understood.

Kasia takes pride in her ability to design beautiful art pieces and create ultra-realistic cosmetic tattoo results, tailored to each client’s unique features and preferences.

As a result, a large proportion of her business comes from referrals from happy and satisfied customers.

Kasia’s mission is simple: to really listen, deliver and exceed clients’ expectations.

In her view, client communication is as important as delivering an exceptional service.

People want to be heard and understood as they are committing to a permanent or a semi-permanent change in their appearance, which is not something to be taken lightly.

Kasia feels that as a permanent make up and tattoo artist, it is her responsibility to set clear expectations with clients about the results of their procedure so they can make a well-informed decision.

Clients in all cosmetic services are eligible for a free initial consultation before they commit.

Prospective clients seeking fine line tattoos are usually asked to describe their design idea, approximate size, placement and provide relevant reference photos to assist in creating their unique design.

In addition to Kasia’s dedication to delivering exceptional tattoo and customer service, she acknowledges the need to transition toward more sustainable business practices.

One crucial step in this direction involves substituting single use plastic barriers and films with eco-friendly, biodegradable alternatives.

Nestled in beautiful Portarlington, Coastline Ink is a beacon of fun times and creativity, servicing to the broader Geelong, Bellarine Peninsula, Surf Coast, and Melbourne via the Docklands ferry.

The booking system is easy to navigate, and prospective clients can get in contact through social media, the website booking form or by phone for a consistent and speedy response.

For more information, head to the Coastline Ink website at coastlineink.com.au or Instagram page at @coastline_ink.

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