Game-changing technology for GEELONG’S WINE CULTURE

Winemakers Scott Ireland and Sam Vogel from Provenance Wines in Fyansford are excited to see how Winetales transforms individual experiences of the brand.

Geelong start-up company Third Aurora has launched Winetales, a smartphone application that will see consumers better able to interact with their favourite wineries using augmented reality (AR) technology.

Third Aurora co-founder Dave Chaffey said although AR has been transforming the way users engage with their devices in recent years, cost has created barriers for smaller enterprises.

“There’s an obvious culture shift towards embracing artificial intelligence and augmented reality, but it has largely been accessible due to the high expense,” he said.

“We have set about changing that by creating an application that is not only free for consumers, but affordable for businesses. We’ve created a technology that allows a winery to manage the entire process itself – just as they would
manage a Facebook page – so it’s really like DIY augmented reality where wineries can swap over their content in a
heartbeat, without the high expense and without building a kind of dependency on an agency.”

Partnering with popular wineries from around the Geelong region to deliver the technology, Winetales has received an overwhelming response since it went live.

Sam Vogel, co-owner of Fyansford’s Provenance Wines, was one of the first to participate in the app’s inception and said he was thrilled with the product.

“This technology really is a gamechanger for the wine industry; we believe it will allow wine lovers to hear our story
and connect with our brand – as well as make a purchase – on the spot. We also love being at the forefront of anything new and innovative.”

Mt Duneed Estate’s Christine Whelan said the team was excited to be involved in this new technology.

“We are all about providing exceptional experiences for our customers whether it’s through a concert, cafe celebration or a wedding and with Winetales we can now enhance experiences at home and give our customers an insight into our brand and all we have to offer,” she said.

Winetales is free and available via Google Play and Apple Store now.