Great Ocean Road stars in tourism campaign

THE Great Ocean Road is one of the stars in Visit Victoria’s new destination marketing campaign encouraging Melburnians to rediscover and reconnect with regional Victoria. Using the tag line and hashtag #wandervictoria, the campaign promotes the simple pleasures of wandering through the diverse, natural settings in regional Victoria providing an antidote to the “always on” nature of urban life. The campaign includes a new ad, which has been broadcast on national TV, and the wandervictoria.com website.