A fine start to a wine affair (with PHOTO GALLERY)

THE first edition of a new event in Geelong has showcased the world-class, cool climate Pinot Noir of the Bellarine Peninsula, Surf Coast and Moorabool Valley.

Held on May 27 in the West End precinct in Little Malop Street, A Pinot Affair saw a big crowd enjoy the wines of the more than 20 local producers in attendance.

Patrons were also treated to live music within an elegantly-styled marquee complemented by floral displays by local business, Bloom College.

Wine Geelong President Scott Austin said the event boasted some of the best Pinot Noir in Australia, including Bellarine Peninsula drop Yes Said The Seal, which was awarded the 2017 James Haillday Wine Companion Australian Pinot Noir of the Year.