Little Creatures puts on a BIG day of music

THE first Little Creatures Born In Geelong (BIG) Festival has been hailed as a success, and its organisers are planning on making it an annual event.

Held at the South Geelong Brewery, the music festival sold 2,700 of its 3,000 tickets as the crowd rocked out to artists including Ball Park Music, Allday, Alex Lahey, British India and Alice Ivy over 10 hours.

“From the calibre of the performances to the food offering through to the behaviour of the crowd, we couldn’t have asked for much more, other than slightly better weather,” Little Creatures Brewing hospitality operations manager Scott Campbell said.

“However, the sun came out when it counted and all of the artists just went with it, we even had a rainbow appear over Alex Lahey’s set.”

He said more than 100 tickets were purchased at the gate, “which means that people could see via our social media how great the event was, and just how good a time people were having”.

Mr Campbell said the festival was a true celebration of Geelong.

“Several of the artists paying tribute to our great town including Alice Ivy shouting out South Geelong Primary School and Alex Lahey yelling “Go Cats!” at the end of her set.

“The K rock BIG Sessions stage was a hit with competition winners Hold//Fire a highlight. It was so great to showcase some of Geelong’s best local artists and all of this was bolstered by popular local DJs Chook and Moluck, who had the crowd pumping between artists.”

Hold//Fire vocalist and guitarist Andy Forssman said his band had a blast.

“Such a great opportunity for local bands to gain exposure alongside a line-up of awesome established artists. Such a good event for Geelong.”