Huge response to business recovery grants

THE City of Greater Geelong received an overwhelming response to its first round of Business Recovery Grants, where applicants will be considered for grants of up to $10,000 from a total pool of $500,000.

Across the region, 141 businesses have applied for the financial support to help them to innovate, adapt and bounce back after the effects of the coronavirus pandemic.

City of Greater Geelong mayor Stephanie Asher said the high volume of applications indicated the significant number of businesses that have suffered from the impacts of COVID-19 restrictions.

“Many businesses have faced significant challenges this year, with lockdowns and other restrictions impacting their operations and ultimately, their income.

“We are pleased to be able to help hard-working local business owners to adapt, grow their operations and get back on their feet.”

The applications are being assessed based on criteria set out in the grant guidelines, which includes requiring businesses to clearly explain the impact of COVID-19 on their business operations.

Applicants were also required to demonstrate how their proposed project helps them to adapt to the post-COVID economy, showing innovation as well as a clear and realistic budget and timeline.

The criteria places an emphasis on local procurements, asking businesses to demonstrate how they are committed to building local supply chains and supporting other local operators where possible.

Examples of projects that would be considered include brand development and strategy, financial management systems, investment in technology as well as personal or professional development programs.

“Each application will be carefully considered against the criteria, with funds allocated to businesses that demonstrate a clear commitment to clever and creative projects to help their business bounce back,” Cr Asher said.