Keep on Camping initiative goes live

THE aftermath of Australia’s bushfires has birthed Caravan Industry Association of Australia’s new “Keep on Camping” initiative, with travellers urged to consider visiting affected towns and regions on their next getaway.

According to Tourism Research Australia, caravan parks in the South Coast of New South Wales and the Gippsland regions account for the largest market share of all commercial accommodation nights in the region, at 38 and 42 per cent.

Caravan Industry Association of Australia chief executive officer Stuart Lamont said local tourism would be key to ensuring long term sustainability in regional tourism.

“The devastation that we have seen due to bushfires is heartbreaking, and our sincerest appreciation goes out to all communities and those volunteers on the ground who have been battling these conditions to save lives and property in the most trying of circumstances,” he said.

“Many of the affected areas should be in absolute peak season brimming with tourists, and yet whole regions remain closed with some caravan parks suggesting they may be weeks before re-opening.

“Once these affected areas re-open, the need for tourist visitation will be vital to assisting these communities and businesses to start the long process of getting back on their feet.”

The new Keep on Camping website aims to help travellers make informed decisions about their holiday destinations so that when it’s safe to visit affected regions, their money can be spent in communities reliant on tourism.

For more information on the initiative, head to keeponcamping.com.au.