Pool’s redevelopment plan revealed

THE leaseholders at the Lorne Pool Precinct have revealed their million-dollar plan to carry out a major redevelopment of the facility.

Published on the Great Ocean Road Coast and Parks Authority’s website last week, the Land Corp Foreshore Precinct Pty Ltd business case also seeks a new 21-year lease on the land occupied by the Lorne Sea Baths.

The leaseholders say they will invest $940,000 of their own funds if the lease is extended.

Under the Victorian government’s leasing policy, an incumbent tenant can apply to the land manager for a new lease after 50 per cent of the existing lease has expired.

“This proposal sets out the need for a substantial refurbishment of the Lorne Sea Baths that will require a capital investment which cannot be funded and amortised over the remaining 7.5 years of the lease,” the business case states.

Known as the Lorne Sea Baths, Spa and Wellness project, the redeveloped facility is described as “shovel-ready” and will include communal bathing, smaller private bathing areas, massage treatment rooms, a central reception and amenities area.

“The project will also include Thalassotherapy that will provide a major marketing point of difference from other spa venues in the state,” the business case states.

“The development has been identified as providing increased tourism visitation to the Lorne, increased employment and a valued community facility for the Local Government Area.”

The business case notes the Lorne Sea Baths was redeveloped in 2010 combining the historic kiosk building and the existing pool.

“Nearly 13 years after its reopening, the pool and interior fit outs is nearing the end of its life cycle. The high public usage, the harsh salt water environment and general wear and tear on the internal spaces is gradually resulting in dilapidation of materials and finishes.

“The business has been impacted over the last two years as a result of the pandemic and a series of government-imposed closures. Together with the failure of public life insurance and closure of the trampolines have driven down revenue and visitations by 50 per cent.

“In these post-COVID times the existing amenities and facilities are no longer aligned with the expectations of consumers who are seeking are more updated modern enhanced experience.

“If the Lorne Sea baths is to maintain its reputation as a quality wellness destination, and if it is to continue to attract thousands of visitors to the Great Ocean Road region the facilities must be renovated to align with consumer expectations.”

For more information and to read the precinct development proposal, head to greatoceanroadauthority.vic.gov.au/Community-Consultation/Have-your-say/Lorne-Pool-Precinct-lease-update