Protecting Australian wine from copycats

AUSTRALIA’s valuable and world-class wine industry will be better protected from copycat exporters thanks to a new Wine Label Intellectual Property Directory.

Minister for Agriculture David Littleproud said the directory will bring greater transparency of exported labels to prevent dodgy copies.

“Copycat export wines mimic Australian brands by copying our labels.

“This rips off our producers and it also ruins the reputation of our wine when customers expect a quality Australian wine and receive a cheap knock-off.

“This directory will help protect Australian wine by identifying potential copycat labels.”

He said the publicly accessible directory would require all Australian wine exporters to submit images of their labels prior to gaining export certification.

“It will be searchable by image elements, brand name and publication date and will display the trademarked image of labels, the exporter ABN, brand name and date the label was published to the directory.

“This allows wine growers and exporters to identify copycat labels, copycats can be stripped of their export licence and those being copied could also take private legal action.

“There are significant punishments for those who breach the law and the directory will help ensure copycats are held accountable.

“The Federal Coalition Government invested $417,000 to create the directory and its ongoing administration will be funded by industry.

“It is part of our $50 million Export and Regional Wine Support Package as we continue to help the Australian wine industry reach its full potential.”

Australian wine exports are forecast to top 800 megalitres, with a value of more than $2.8 billion in 2017-18.